Ok, so I wake up this every morning to the usual sun coming through the plantation shutters.. But today there was a grey haze or marine layer that was looming over the valley.  So, as I get out of bed I do my usual early morning stagger to the kitchen, open up the fridge and whip up my morning French press of Peets Italian roast.  Pour a cup, and head to the couch and pop on CNBC as I usually do in the morning.  Check my stock portfolio and see where I sit in the morning trade day on Wall Street.  Suddenly, CNBC cuts to a live shot of the White House Press Room and Secretary Henry Paulson comes on...and the rest is history... 

CNBC'S morning news covers the Secretary of Treasury's comments... In a nutshell, the housing market is declining and the government will not assert a bailout for anyone although they are willing to lend some help.  Remarks from Fed Chairman Ben Bernake and leading fund managers were as follows: "Bernanke said in a speech last night in New York that it's too early to gauge how much the housing recession will affect spending by consumers and businesses. Concern that rising mortgage defaults will curb corporate profits prompted analysts to predict the first earnings decline in five years for S&P 500 companies, according to third-quarter estimates compiled by Bloomberg.

``The housing situation is going to continue to plague the U.S. economy,'' said Kevin Rendino, who runs the $8.1 billion BlackRock Basic Value Fund from Plainsboro, New Jersey. ``It's going to be a lot harder for companies to hit earnings.''

  

My question... What do we do as Realtors and Real Estate sales professionals to curb the housing consumer's fear of buying when they see this kind of information? This is not a joke. You cannot lie to the consumer. What can you possibly say to someone who is sitting on their hands to buy a home?  Your comments are welcomed because I think this is a great point of debate.

 

Chris

 
Post is included in group: Keller Williams Realty Las Vegas

2 Comments on How Do We Restore Buyer Confidence?????

OCT
16
2007
Chris, it's a reversal of psychology -- the same emotions that ran the market up will run it down unfortunately. I read a lot of Realtor generated blogs that to the consumer must sound like propaganda. When the buyer is ready to commit, they'll re-enter. Your analogy of ticker tape watching is very on target. Buyers are waiting for the bottom. Only a small fraction of folks pick the bottom and they're more lucky than smart. I prefer the message: "You're right. The market will get softer. I expect a robust turnaround in 3-6 months becuase I do." The Fed rate cut will take some time. Sorry for the rambling...
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10:22pm • #1

Chris, I agree with Andrew, when the buyer are ready, they will be back. I have witnessed a few cycles of the Real Estate market in the 25 years I have been licensed. This one is major. The upside is people will always need a roof over their heads and a life is always changing, there will always be buyers and sellers that need to buy and sell. For sobering information I will refer you to a recently released report from The Office of Federal Housing Oversight (OFHEO). The reports topics are, 'Economic and Real Estate Trends in the Nation's MSAs' (Metropolitan Statistical Areas), 'The Value of Homeownership', and 'Looking Ahead'.

It's great info.

10:42pm • #2

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Chris Smith

Newport Coast, CA

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Surterre Properties - Newport Beach

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