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the realtor symbolI have been reading a lot of blogs/posts in the last month. Many of you bring so many different personalties to the table, but for the most part, each one of you sound real sincere, genuine, and very professional. I have learned so much from many of you in regards to how I should look at business. Yes, I am a loan officer and run my own branch. But our business is very much a like. 

What I am trying to accomplish with this blog is how much you respect your profession and how much you care about your image. In my opinion, these are two elements to becoming successful. And I am not talking about judging who you are by what kind of car that you drive or what kind of house that you live in. Or even for the fact on how others perceive who you are....meaning, that you are nice and considerate. I read a few blogs/posts by Broker Bryant, Maybe I'm so successful because I'm sooooo good looking! & Real Estate is about people, not money! Part 2, and he brings to my attention that this guy just really cares about his clients. And in all honesty, reading his posts daily and reading how sincere he comes across, has really kept my focus on how I should treat my clients. Not that I have ever mistreated my clients prior to this. Bryant goes on to say in one of his posts that it's not about the nice house or that nice car.He is happy with his life and what he has accomplished. Well, again, I need to be honest with myself. I love the nice things, but I don't like these so-called toys to impress people. I myself, likes these things for me. And yes, it's an accomplishment. But.... I have to be honest on the other side of the fence, I truly love helping people. The money comes with it. All of this can be said very easily, that I love what I do and I love helping people. But do many of us go the extra mile to do what we say?

Active Rain LogoI have said this many of times, but I am truly grateful in being a part of the ActiveRain Real Estate Network, and learning so much from awesome professionals in the real estate and mortgage industry. And this is not to say that the appraisers, title companies, staggers, and anyone else that I left out, oare  not part of this community also. I group them in the real estate category.

But getting back to this post and keeping to the subject line. Yael Warman wrote, What a shame, which talked about realtors being in the top 5 of least trusted professions. Yael is about 2 months new to Active Rain and after reading many of her comments, I feel like she could be a strong voice here on Active Rain. We know honesty, ethics, knowledge, customer service, networking, respect for your peers, and so much more.... can be a big part of our business. But your image to your clients is extremely important. And this image can hold these certain values mentioned above. And from what I am learning about myself because of Active Rain is that confidence is a key ingredient to my image. Staying firm in your beliefs, but accepting constructive criticism from your clients and peers, and using this to grow your business to the next level. I think this is harder for many of us to accept, without admitting to others or even to yourself. There have been a few people that I have met here on Active Rain that have written to me personally, giving me advice. And I truly appreciate that. 

Conclusion:  

As many of us know, referrals should be a large part of our business. How do we go about these referrals? I have read so many posts on capturing new business, drip campaigns, asking for referrals that George Souto wrote about in a post, educating clients, and yes...being honest. And what I have gathered about myself is that I am so passionate about the mortgage industry that I this can be seen by the clients that speak to me. And by being a voice here on Active Rain, I am challenging more of you that don't write often, to just open up and talk about yourself and your business practices. Another person who I think will be a new voice on AR, Renee Burrows, who seems to voice her opinions...and always has some good pointers in her posts. 

In regards to this challenge. Like I have said, it has given me so many different perspectives to look at, which has made my current business much stronger. Yes, it takes a lot of time to read these posts, but it's well worth it. And one of my goals for 2007 is to add more to my web site, which is under construction because of my new move, and to really advertise this site to get more leads. So many of you on here have shown me so much in regards to web sites and how important that this is to our business. So, how do you view your business? Who you really are and not who you think you are. And how could improve on your image. One last thing, I have learned to be a very active in my town, my local community. Another thing that so many of you have made me more aware of because of your posts and comments that I have read. Thanks.... And a special thanks to Brian Brady, giving me much inspiration in regards to writing and listening to what I have to say. Someone that has said to me, "don't worry what others say, when thinking outside the box".  And part of this theme in regards to this post.... Be yourself.

 

And I wanted to mention so many blogs and or names that have so much good information, but I wanted to keep this short. Sorry in advance if I didn't mention your name. You know who you are.... 

 

29 Comments on Realtors -- the meaning behind your business…..

 Hi Jeff... great post as always. I've made many comments about the importance of just being yourself, genuine and real. People and clients in general just seem to bond and connect with us easily that way. 

 I also wanted to say welcome to the group. I've been reading and learing a lot from your blog since I joined AR a couple of months ago. You're another great example for blogging newbies like me to learn from.

12/03/2006 01:09 AM by The Blog Artist - marti garaughty (The Art Of Marketing You)


Jeff, as a licensed, professional realtor, I feel a very deep sense of duty and responsibility to my clients, to truly represent their best interests at all times to the utmost of my abilities. This is something that I take very seriously. An image can be easily created and contrived. We can convey an exterior facade, and yet be something entirely different on the inside. For me, what drives who I am and how I conduct my business, is my personal faith. I answer to a much higher standard than the Realtor Code of Ethics or Laws governing Real Estate Agency. Thanks for sharing some great food for thought!

12/03/2006 03:08 AM by Rich Jacobson ~ ActiveRain Community Builder (ActiveRain Corporation)


It's good to see others are talking about honesty, ethics, and customer satisfaction.  How often in real estate do we here about prospecting, marketing, contracts, lead-generating, scripts, commissions, etc.  But how often do we have sales meetings, training, books, or internet content that discusses "honesty, ethics, or customer satsifaction?"  Isn't it great on Active Rain we can see that others besides ourselves feel strongly about these higher standards?

12/03/2006 05:18 AM by Steve Hewson - Denver Metro Real Estate (Keller Williams Realty Professionals - KW Commercial)


One of the points from Realty Blogging is that having your personality come through is what it's all about. Allowing people to get to know you. Just a we've found people we'd be very comfortable referring clients to, the public will also get those preferences of agents to work with.

12/03/2006 05:30 AM by Sharon Simms St Pete Florida CRS CIPS CLHMS (RE/MAX Metro)


Marti...... thanks for the nice compliment and thanks for the welcome. I also welcome you.

Yes, I can see the theme of these comments, just be yourself. But a question or answer that sometimes gets over used. I might have lost several with this. But what I mean is... I worked with a guy in my previous office that was very nice... meant well.... but still charged clients a lot of money when he could. He was only 2 years in the business... and his value was that he was getting them a mortgage and they didn't question it, he left it also. 

So... in this example/story... he is very nice and thoughtful. But doesn't understand the value of servicing a client and what to charge, when to charge. 

Rich...... thanks for stopping by. Well said, about a deep sense of duty and responsibility. And thank you for sharing.

Steve...... thanks for visiting. I haven't seen you around before. And as I read your profile just a few minutes ago, I think it's safe to assume that you are a month old on Active Rain?  If so, welcome. 

In regards to your response.... yes, you hear more about honesty and customer satisfaction in this community, which makes you feel good. Because out there, as you stated, you hear more about marketing, lead generating, etc etc. And I have read a few blogs this past week that talked about marketing yourself and someone else wrote about what they teach in these realtor classes. I am trying to remember one key point, but I think the writer talked about the mere fact that honesty isn't mentioned in these classes. I need to go back and find this. It was good. If anyone knows what I am talking about, please copy the link to the post and admit in these comments. 

Sharon...... I agree...allowing people to get to know you. I know I have won some clients over in the past, just because of that. Thanks for sharing.

12/03/2006 08:40 AM by Jeff Belonger -- The FHA Expert.com -- FHA Loans -- FHA mortgages -- Mortgages (Infinity Home Mortgage Company, Inc)


Jeff,

 

Brenda and I sit here reading the morning blogs, she says she likes this. There is nothing I can add to that.

 

Bill

12/03/2006 09:10 AM by William J Archambault Jr (The Real Estate Investment Institute )


Bill.... wow, okay. I don't know what to say myself.  ;o)  I will say this, anytime you leave any type of comment in my posts, I am truly appreciative and honored. And honored because of your high standards of ethics, the experiences that you have gathered over your long career, and  your insight that you bring to this community. So, I guess I will say thanks to the both of you.  Thank you.

12/03/2006 09:15 AM by Jeff Belonger -- The FHA Expert.com -- FHA Loans -- FHA mortgages -- Mortgages (Infinity Home Mortgage Company, Inc)


Hey Jeff, Thanks for the kudos. Did you know I make all this stuff up? It's a facade to rope them in and then I go for the kill. It's all about the bucks baby:) OK, just kidding. Your reputation is every thing in this business. Plus I truly do enjoy helping folks. It's why I do what I do.

12/03/2006 09:36 AM by Bryant Tutas-Tutas Towne Realty, Inc


Thank you for the honorable mention Jeff!

I have only been around these parts for almost two weeks but I find this a VERY powerful tool.

I had to send a referral out last summer and we don't have a relo department.  I got VERY lucky finding a great and competent Baltimore agent who met and EXCEEDED my expectations.  I did spend about 2 full days interviewing on the phone. 

Next time that happens, I will be able to check blogs to get insight on the Realtor, Mortgage Professional, etc so I can send the referral to the right person - in less time!

Active Rain is amazing!

12/03/2006 10:26 AM by Renee Burrows - Las Vegas NV Real Estate (Nevada Realty Solutions)


Bryant..... My pleasure and thank you for being you and first answering my questions when I first joined.

Renee..... my pleasure. I truly believe, from reading a few of your blogs and from talking to you, that you will supply a strong voice here in Active Rain.

And thanks for your comment. 

12/03/2006 11:00 AM by Jeff Belonger -- The FHA Expert.com -- FHA Loans -- FHA mortgages -- Mortgages (Infinity Home Mortgage Company, Inc)


Nice bait ; the hook is that challenge.  

Rappers call it freestyling...just going off someone else's lead.

I think we ought to have a freestyling blog challenge. 

12/03/2006 12:43 PM by America's #1 Mortgage Broker


Freestyle blog challenge? Is that like that show on TV where contestants compete against one another with "Yo Mamma" jokes?

"Yo'...your customer service is soooo slow, it's like molasses going up hill on a cold day!"

12/03/2006 12:54 PM by Rich Jacobson ~ ActiveRain Community Builder (ActiveRain Corporation)


Brian...... thanks for the comment. And yet again, another good idea. But I don't need a 2nd or 3rd job. This is hard enough and time consuming.

Rich..... funny..... but watch out, Brian might take this to a new level...  then we would need 10 days a week and 30 hours in a day.

12/03/2006 03:35 PM by Jeff Belonger -- The FHA Expert.com -- FHA Loans -- FHA mortgages -- Mortgages (Infinity Home Mortgage Company, Inc)


Great post Jeff. You always have good blogs and bring some very good ideas and points to the group

12/03/2006 07:37 PM by Connecticut FHA LOANS,CT VA Loans CT First Time Home Buyer:CT Home Loans (www.BenchmarkCT.com: CT Commercial Loans)


Jeff, another great post. I started out in this business, treating my clients and customers as though they were family members and that has not changed. They are my customers and clients for life. I will not allow them to create a situation that will adversely affect them down the road. I have always been honest and candid, whether my opinion has been requested or not. I think that this approach has created the staying power for me. My business is strictly referral. I am not the one transaction agent. Friday I picked up two referrals, by way of customers whom I assisted five years ago. Both of which were originally, referrals themselves. K.I.S.S.----Simply treat people as you would like to be treated, when you work from this premise, not matter what the outcome, you can live with yourself.

12/03/2006 09:12 PM by William Collins, Broker Associate (ERA Queen City Realty)


William.....  thanks for the great compliment and the informational comment. I totally agree with clients for life theory. Most of my business is referral or repeat clients. But my goal for 2007 is too make a few more new contacts.  I have opened up my own office that I have managed to make it operate on it's own for the most part... a lot of hard work. So now I can network myself again.  thanks

12/03/2006 09:38 PM by Jeff Belonger -- The FHA Expert.com -- FHA Loans -- FHA mortgages -- Mortgages (Infinity Home Mortgage Company, Inc)


hey Brian Brady.... was the hook too small?   lol   Or should I have used Scott Gormley's method in regards to the United States map that he used.??  That filled up pretty quickly, and it was a basic discussion. I guess people will fall for almost anything.....  ah, marketing.  ;o)

12/04/2006 08:19 AM by Jeff Belonger -- The FHA Expert.com -- FHA Loans -- FHA mortgages -- Mortgages (Infinity Home Mortgage Company, Inc)


Jeff - Great post.  To get those referrals - be who you claim to be - be seen to be who you say you are - and always look for the "win" for all concerned.

12/04/2006 09:29 AM by Tony Marriott, Associate Broker, CRP, CLHMS, CRB, CRS ~~ Phoenix Arizona (Keller Williams Realty Professional Partners)


Tony.... thanks..... and yes, be yourself. And I like your last part in regards to the "win" comment.

12/04/2006 09:46 AM by Jeff Belonger -- The FHA Expert.com -- FHA Loans -- FHA mortgages -- Mortgages (Infinity Home Mortgage Company, Inc)


Great post....

you didn't think I was going to leave it at that did you? :)

First off, thank you soooo much for mentioning me in your post. You are one of those people that I have come to appreciate so much through your blogs, that for you to mention me in one is a great deal.

As for your post, I just wanted to add that real estate is such a great industry, that I don't think I would work on anything else. I've heard that you stop going to work when work becomes so exciting that you stop feeling like you have to do it but rather you want to do it. I feel like that about what I do and I want to become better about it every day and I truly believe that if you work as hard as you play, then you'll see the rewards coming both in personal satisfaction and in financial satisfaction.
So I guess that what I want to say is that we should all work at giving to others and the cycle will just complete itself and we'll start receiving back when we least expect it...

 

12/04/2006 10:19 AM by Right About Real Estate


Yael... great comment and thanks for the compliments. And in regards to the mentioning of your name?  I just give credit to those that you deserve it and from reading some of your posts and comments, I think you could be a big voice here on AR.

Overall....yes, I believe in cycles. I also love that feeling that you just love going to work or doing it from where ever you are.  thanks 

12/04/2006 12:27 PM by Jeff Belonger -- The FHA Expert.com -- FHA Loans -- FHA mortgages -- Mortgages (Infinity Home Mortgage Company, Inc)


Jeff: This blog will be sitting on my desktop all afternoon as I switch between work--and clicking on all your great links. Thanks so much for taking the time to put this together!

12/04/2006 02:58 PM by Roberta Murphy - Carlsbad Real Estate North County San Diego Realtor (Villa Sotheby's International Realty)


Roberta... thanks. But maybe you meant the blog I did on the week in review for Active Rain? 

12/04/2006 03:01 PM by Jeff Belonger -- The FHA Expert.com -- FHA Loans -- FHA mortgages -- Mortgages (Infinity Home Mortgage Company, Inc)


The most successful Realtors are those with the best inner reality. They are not ethical and hard working becasue they are Realtors, they are ethical and hard working because that is who they are. We can't change ourselves from the outside. Good people are good people.

I have met dozens in Active Rain and am glad to count the many of you as my associates. I love your blogs, Jeff, as they are a road map to many great posts.

12/10/2006 09:26 AM by M & T Bank


John..... first off,thanks for the very nice compliment. 2nd..... this is true. I agree with what you said. But I would use the word, normally... just as I have seen in the mortgage industry where people were honest and ethical, but some of this changed, because they became money hungry. I can see the same in the real estate world.

Basically.... people can lose themselves in their jobs. But overall, I would agree.,. who we are before we stepped into this job, we were the same person prior. Good point.. and I also agree, that I have met some great people in here, who also feel the same.... as yourself.  Thanks John... 

12/10/2006 09:31 AM by Jeff Belonger -- The FHA Expert.com -- FHA Loans -- FHA mortgages -- Mortgages (Infinity Home Mortgage Company, Inc)


Jeff: It's a good summary of what business should be. I'm not sure how else to explain this other than to say, take care of the people first, the rest will take care of itself.

Just like Bryant Tutas and the other great bloggers here, you too are an honest person in your blogs. So, kudos to you too! 

BTW, it will be this weekend before I could bring out my older photos from the past. I'm looking forward to that myself.

01/03/2007 09:17 PM by Loreena Yeo - Realtor(R)/Broker proudly serving Frisco TX Real Estate (3:16 team REALTY)


Loreena..... thanks for the kind words.....  and yes, I look forward to those pics....

01/03/2007 09:35 PM by Jeff Belonger -- The FHA Expert.com -- FHA Loans -- FHA mortgages -- Mortgages (Infinity Home Mortgage Company, Inc)


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Loan Officer: Jeff Belonger -- The FHA Expert.com -- FHA Loans -- FHA mortgages -- Mortgages  (Infinity Home Mortgage Company, Inc)
Jeff Belonger -- The FHA Expert.com -- FHA Loans -- FHA mortgages -- Mortgages
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