Prospecting - a daily routine
Clients are where you find them. A lot of factors have to align, a lot of different methods employed.
Intersecting with a person who wishes to buy or sell a house, or who is even remotely contemplating it, is like a return to the hunter-gatherer era and to be in search for food. For someone involved in sales it feels like the ultimate survival.
You have your favorite methods; from mildly annoying lots of people by cold-calling, doorknocking and other more "subtle" forms of farming, opportunity taking at networking functions and using the social media route.
Regardless of your favorite method, no prospecting often means no people to talk to, the very basis of the sales process. In these quieter times, we need to break away from our favorites and give our not-so-favorites a good run.
For me, prospecting is a must do. It is a habit, I have made it part of my life. This does not say that I have to let it become routine and boring that it exhibits diminishing returns.
I am also open to happy accidents, meeting new people, not waiting them to come find me, being where I need to be, offering correct, timely advice. In fact, I am always in the business of Real Estate.
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