Welcome to the roller coaster ride for Hoffman Estates Homes! In this gyrating edition of June's market update I'm going to decipher for you the current market trends (cause that's what I do) and tell you about time on market. A more complex word that some use might be 'absorption rate'. So how long will it take your Hoffman Estates home to sell?
Let's begin with the use of the economic basic of supply and demand. Obviously in this market we have too much supply. When that happens the time it takes to sell your Hoffman Estates home also goes up. Buyers have a tremendous amount to choose from on the market but don't be fooled they are 'ready to pull the trigger' if they see something they want!
Pricing your home correctly in the beginning has many advantages as these graphs will illustrate to you. The best sales time is in the first 30 days of your townhomes listing life. Price is the dominate factor in getting your home sold, then condition for that price.
Twenty seven (27) Hoffman Estates homes or 26.5% of the market sold in the first 30 days. That's terrific for our area! Success percentages become less as the market times become higher (time to check the graph). At 150 days on the market, your Hoffman Estates home is basically dead in the water. At 200+ days on the market your for sale sign now says 'rest in peace'.
In fact to drive this point 'home', there are Hoffman Estates homes that finally sold after being 940 or more days on the market. Yes, I rechecked all these market times (that's 2 years 7 months) because I thought it couldn't be possibly correct. My calculator unfortunately was not wrong! Many of these homes had 20%, 30% or MORE in price reductions off original list before they finally sold. Don't be one of these sellers that just didn't get it right!
Days 1 to 30 - No price reductions and sales prices were 2% to 10% off list price. A few sales were at list or OVER list price on foreclosures up to 3%.
Days 31 to 60 - Many townhomes had reductions of at least 5% but a majority reduced from 15% to 25% off their original price.
Days 61 to 90 - All homes had reductions in this category also from 2% to 20% off their original price. After 60 days on the market a price reduction is warranted no matter what the market's like.
From 90 to 120 - All reduction percentages are in the high teens and twenty's. At this stage of marketing time, sellers begin to wonder what is wrong with their home.
From 121 to 150 - Sellers seem to be in a fog about what to do about their price. All reduction percentages are in the high teens and twenty's. This is the smallest segment of the graph which is troubling. This is where sellers start to 'chase the market' downward. Instead of being 'in' the buying mix with a correct price, sellers are continuing to change the price downward while other sellers also change their price. Talk about a slippery slope!
From 151 to 180 - This is where the real roller coaster ride begins for sellers. What to do? Price changes over 20% as buyers are just saying 'no' to the sellers price.
So based on this information if your Hoffman Estates home is priced correctly from the start there is a 42% chance of your home selling within the first 120 days like these other sellers did.
The Price-Time Graph shows that over-pricing your Hoffman Estates home initially can have a serious impact, not only for time on the market but also on your bottom line. Your sales net is tremendously effected in lost time and lost value.
Looking for an agent that's really a market expert? Let's get your Hoffman Estates home on the market and priced right to sell!
Looking for a home in Hoffman Estates? Please give me a call or email me to talk about the possibilities.
Market Update for Northwest Suburbs
Debe Maxwell, Charlotte NC Contributor and Top Agent
MRED June Stats 2011