Daytona Beach Area Real Estate Blog. Information and Reports by Lisa Hill, "THE SMART CHOICE!"

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I just read a post by a REALTOR®, who I won't mention by name since I have a strict policy of not  publicly airing any differences. But I did feel the need to address a few things.

The post I read was about the trademarked word "REALTOR®" and that writer's overall disagreement with the definition of the word, as well as some other personal grievances. That person appeared to be basing their opinions on the fact that the public doesn't realize that all real estate licensees are not REALTORS®. This individual was also stating that not all REALTORS® abide by the Code of Ethics. Now for my strong beliefs on this subject.realtor mls

Let me start by saying, I am proud to be a REALTOR®! For anyone reading this post who is not aware of this, the word REALTOR® is trademarked and there are specific rules on how the word can and cannot be used. For starters, the word REALTOR® must be written or typed all in capitalized letters, and must be immediately followed by the "®" symbol that indicates it's a trademarked word. Click this link for more information on the specifics of the laws regarding the use of the word REALTOR®.

gavelAs for how I feel about being a REALTOR®... the National Association of REALTORS® (NAR) and local REALTOR® Associations were created to separate those who subscribe to a Code of Ethics from those who do not.

One of the points made in the other blog I read, was that not all REALTORS® abide by the Code of Ethics as they're supposed to. This person thought that since all the REALTORS® were not following this code, then it should be done away with, because there were too many rules to follow anyway. I wanted to beat my head on my desk when I read that. Those rules are there for quality control, and to protect the client. They're also there to maintain professional standards in our industry.

Unfortunately, that writer was correct that there are a few REALTORS® who are not abiding by our Code of Ethics. But when a REALTOR® is found in violation, they can be penalized. This leads me to a comparison here. 

Our country has laws that must be obeyed. We don't decide to do away with our laws because some people are breaking them. Those laws are there to protect the people. When people break the law, they're at the mercy of our judicial system. We expect the police and courts to uphold our laws and fight for them at all costs, in order to maintain the high standards that were originally intended. Just because some people don't understand, or they disagree, or they break these laws for whatever reason, it does not excuse their behavior. It's the same with the REALTOR® Code of Ethics.

To me, being a REALTOR® is something of which I can be proud. I like knowing we are being held to a higher standard than those who do not subscribe to our Code of Ethics.

I'm not bashing anyone who is not a REALTOR®. I realize that the costs of joining a REALTOR® Association and Multiple Listing Service (MLS) can be a large expense for someone who is just starting out, or has had personal hardships that have affected their business, etc. I am however, defending my membership and loyalty to this institution. I don't believe that anyone can say it's not in the best interests of our clients, for them to be represented by an actual REALTOR®. How else can the client be assured...sign real estate offer to purchase

  • That their offer will be submitted as quickly as possible?
  • Or that they will not be misled about the market value of a property?
  • Or that their interests will be promoted and protected?
  • And that if these guidelines are not followed by their REALTOR®, there are legal avenues that can be pursued?
  • (I could  go on, but I'll let you follow the link above, to read the entire Code of Ethics)

Now, to address the copyrighted word "REALTOR®" and why it should continue to be protected, here are other examples pertaining to copyright laws: 

  • When I make a video, I can't use copyrighted songs as background music.
  • I can't use clips from other people's videos within mine without their expressed permission.
  • In my blogs, I can't use copyrighted photos I find on the internet to spice them up.
  • I can't use someone else's articles, without their expressed permission.
  • When I register a domain name, I can't register a copyrighted name.

These examples all fall under copyright laws. Violators leave themselves open to law suits. The word REALTOR® is also protected under these laws. Just because some of the people in the public are not aware of this is no excuse. Let me give a simple example....

  • If you commit a traffic violation and a police officer pulls you over and gives you a ticket, but you had not been aware that you were breaking any laws, do you think the officer cares? You're not likely to get out of paying a ticket just because you scales of justiceweren't paying attention, or weren't familiar with the laws of that area.

I recently posted a blog with links to public domain photos, since the copyright laws were nowhere to be found, regarding photos on the internet. I had to spend 2 hours researching this subject, just to find a clear answer. But if I have photos in my posts that are copyright protected, and I get sued by the owner of the photos, I'm not likely to be let off the hook because I didn't know the law. It's my responsibility to do the work and know the law.  

In summary, the word REALTOR® means we're held to a higher standard. I like that. The word REALTOR® is  copyright protected. I like that too. If it were to become interchangeable with all real estate licensees, then how would we differentiate between those who subscribe to a Code of Ethics and those who just have a license?

Perhaps we should ALL be putting forth a concerted effort to educate the public. Because there is a difference! And it's important!

This thought just hit me. What would happen if every one of us posted a blog stating the definition of the word REALTOR®, along with the copyright explanation? Elaborating on why we're proud to be REALTORS® would be even better, but just the definition and a brief summary of it's copyright would set the search engines on fire! What an awesome way to educate the public and show our pride for our professional standards.

lisa hill realtor daytona beach fl
Adams Cameron Real Estate Brokers

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9 Comments on The Code of Ethics, REALTORS® and plain old real estate agents

OCT
17
2007
lawsuits of copyright infringement like the one recently in the news should be a wakeup call.
4:34pm • #1
258,391 Points 26 Featured Posts Outside Blog
Bravo - this was GREAT - thank you for defending me as well - way to go
10:17pm • #2
OCT
18
2007
105,121 Points 1 Featured Post
I really feel the REALTOR vs agent thing is ridiculous. The general public DOESN'T know or care about the difference. I have had dealings with many REALTORS who did things they shouldn't have. Having a Code by no means guarantees that we will follow it. ANd not belonging to NAR (although everyone in my area is required to, in order to participate in MLS) doesn't mean a person would not be ethical.
2:33pm • #3
412,983 Points 17 Featured Posts Outside Blog
Leslie-  I think I addressed every one of your statements. 
8:53pm • #4
412,983 Points 17 Featured Posts Outside Blog
Thesa- It's ironic that those who show the most pride in their work, are usually the same ones who are most proud to be REALTORS®, and most likely to uphold the Code of Ethics.
8:54pm • #5
413,917 Points 48 Featured Posts Localism Sponsor Outside Blog

As a lender, I do make a distinction between agents and REALTORS(no time to go cut and paste the thigamajig) but it's not one of competence or ethics.  It's the education that's important to me.  I like the idea of being a lifelong student. 

Mike in Tucson

11:20pm • #6
OCT
19
2007
412,983 Points 17 Featured Posts Outside Blog
Mike- Good point. That's one of the things I like too. I can't get bored or stagnant when I'm constantly learning something new =) And it's better for my clients that way!
2:17am • #7
MAR
22
2008
373,218 Points 14 Featured Posts Localism Sponsor Outside Blog

Lisa, I know that you wrote this back in 2007 and the only reason I found it was because I was looking for graphics to do a blog on the Code of Ethics.  This is an area that is paramount that we understand and I fully support the NAR for requiring all REALTORS(r) to take ethics training every 4 years.  I wouldn't mind it if thye (NAR) would require ethics training every 2 years.  Thank you for the thought provoking blog.  Do you mind if I quote you in mine?

Have a GREAT day.  Don R.

9:41am • #8
JAN
05
412,983 Points 17 Featured Posts Outside Blog

Don- I don't mind at all if you quote me. And I'd love some link-love (hint, hint)  =)  I was frantically finishing my Ethics training online on New Year's Eve! The class took me about 3-4 times as long as I expected!

2:38pm • #9

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Lisa Hill (Daytona Beach Real Estate)

Daytona Beach, FL

More about me…

Adams Cameron and Company

Address: 1100 Dunlawton Ave., Port Orange, FL, 32127

Office Phone: (386) 761-6100

Email Me

Areas Served: Daytona Beach, Daytona Beach Shores, Ponce Inlet, Wilbur by the Sea, Port Orange, Ormond Beach, South Daytona, Holly Hill, New Smyrna, Edgewater, Florida Shores.

www.LisaHillRealtor.com

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DISCLAIMER: Lisa Hill disclaims liability for any damages or losses, direct or indirect that may result from use of or reliance on, information contained in her blogs or for accuracy of comments or opinions of visitors to her blogs.

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