Tech Talk: Designing Your Real Estate Website with SEO in Mind

SEO and web design go hand-in-hand. But what exactly is search engine optimization?

Search engine optimization, or SEO is the process of building and optimizing a website so that it ranks effectively in various search engines. The goal is to increase a website’s online exposure and direct more traffic to it. More traffic depends on how well a website ranks for particular key phrases. In turn, phrases can be optimized with a well-executed website design and consistent SEO practices.

When we talk about web design in relation to SEO, we mean the awareness of how to map out your agent website so that its structure is geared towards growth. It means that you should think of future search engine visibility early on. This requires understanding how essential SEO is in driving potential clients to your website. You also need to have an idea of what kind of content you’ll be putting on your website and how you’ll be organizing it.

Here are some of the aspects you need to pay close attention to when designing your real estate website with SEO in mind:

• Organized Topics - every page on your real estate website should be concentrated on a particular topic. By focusing each of your pages around certain content and key phrases, your pages gain more search engine relevance when it comes to that topic. More importantly, plan easy navigation for web visitors and brainstorm on which pages you should put related topics together.

• Organized structure - start by drafting a site navigation chart. Once your website is done, it would help to have a Site Map. An XML site map is a record of the pages you have on your real estate website which you can submit to a search engines like Google. This helps the search engine index what kind of content you have on your website.

• Image optimization - With the evolution of blended search results, popular search engines are including more images and videos on their results page, even if the queries entered are not really image-specific. To help search engines index your images as well as your videos better, use titles and descriptions with relevant key words. Label them with property location and other relevant information.

• Plan ahead for future growth - as your real estate business grows, gradually you’ll need more pages. Make sure your website isn’t built so rigidly. Find ways on how you can add more fresh content to your website so that people will have a reasons to visit your site.

• Make a real estate blog - Having an integrated blog easily adds relevant content to your website. This will also encourage other websites to link to you. More link popularity helps web visitors find your online presence easier, so you gain more traffic aside from those coming from search engines.
  

For more tech tips on how to get the most out of your website, contact Agent Image for a free consultation to learn more about our dynamic real estate websites that are built on the Wordpress platform.