Dear Real Estate Professionals:
Do you attend networking events? Ever wonder if you are wasting your time and money? I would like to share my personal recommendations on how to better network during networking functions which usually cost a low entrance fee and cost you precious time.
As many of you know, my name is Nima Rezvan, Home Loan Consultant http://www.mynima.com/ or Loan Officer with Countrywide Home Loans; America's #1 Residential Home Loan Lender http://www.countrywide.com/
in Fairfield County. I grew up around a large diverse group of friends so I learned how to communicate and work with many different types of people. My friends during high school were Italian, Hungarian, Romanian, Indian, Irish, Ethiopian, Puerto Rican, Polish, Persian, Greek and second generation Americans. During my college years I attended Western Connecticut State University in Danbury, CT http://www.wcsu.edu/
and I joined the World's Largest International Social Fraternity; TKE: Tau Kappa Epsilon http://www.tke.org/
which had the most diverse group of college men on WCSU campus. I was very active during my college days so I got to work with hundreds and hundreds of different types of people. I even graduated with a B.B.A in Marketing and had dreams of making the funny commercials you see on TV for a major advertising agency. After a few years in the Corporate Marketing world I had a near life/death accident that almost took my life. Since the accident I got a job opportunity with Washington Mutual Bank http://www.wamu.net/ as a junior loan officer under a President's Club Senior Loan Officer. I spent 2+ years with WAMU and learned the business ground up and during my years with WAMU I got to attend many company sponsored networking events which involved lots of our business partners. As a junior loan officer I stayed back and watched many loan officers at all of these functions and I even saw loan officers fail.
After almost 4 years of watching and learning people network the right way and the wrong way, I have come up with my own keys to networking. You should be making networking work for you.
Here are my 6 keys to better networking:
1.) Proper Attire: Dress professionally and make sure you stand out so if it means wear your best tie/shoes for the gentlemen and for the ladies to wear the correct amount of makeup/jewelry then let it be. Dress sharp and look good. Before you leave for the event, look in the mirror and see if there is a sharp dressed real estate professional looking right at you in the mirror. If you like what you see, you are ready to attend a networking event with a positive attitude and very high self-esteem.
2.) Smile: Smile as often as possible. Make sure you smile because it makes you look comfortable and it makes you look like you have the self-confidence to be where you are standing at that point of time. Make sure you aren't smiling too big and remember the rule, no fake smiles. Just a small natural friendly smile is much better than a big fake smile that could make you look like a politician or a door to door salesman. You are trying to network here and looking for a person to work with for many years down the road, not just make one sale off of one referral from them.
3.) K.I.S.S: I learned this one from one of my colleagues in 2005. It stands for Keep It Simple Stupid, no, don't just go up t a random attendee and kiss them! Once you do start to speak to another person keep it simple stupid. Talk about something off the topic of real estate and make the other person feel comfortable with your style. Talk about anything else and don't be too aggressive. If you are a lender, don't just start throwing mortgage products at them because all lenders usually have the same or similar products to offer consumers. If you are a real estate agent, don't ask if you are buying/selling or know of anyone who is selling. Being too aggressive is a turn-off.
4.) Business Cards: Make sure you have enough business cards with you at the event and make sure you try to trade business cards with every single person that you speak with even if you don't know that you will ever work with them or see them ever again. Trust me on this one. Imagine you meet a recruiter for a financial job and your best friend from college gets laid off doing a financial job and then you remember you met a young lady who is a recruiter in that field and you give her your friend as a referral? Who is that recruiter going to call for a mortgage or buying/selling a home? Okay, so it is not 100% given that he/she will call you but it is better than nothing. She will then need the urge to return the favor and refer you a person in need of a mortgage or a person in need of a realtor.
5.) Eating/Drinking: Make sure you are not drinking lots of alcohol because it does not look too professional if you are just taking advantage of the wine/beer because then everything that I just suggested might not come to you and you will look bad and first impressions count. Don't eat a lot of food either because it makes you look like you attended just to grab a quick snack or a meal. Are you there to eat or drink or are you there to network?
6.) Follow-up: Write a handwritten small note to each person that you spoke to and you have their business card on hand for correct spelling of their name and correct mailing address of their business location. Again, just say it was nice to meet you and you look forward to seeing them again at future networking functions. Offer your services/advice whenever they need it or if they know of anyone that needs it. Include another business card in your note to them. Email them that day or the next day and say it was very nice to meet you and you enjoyed meeting them.
These are the six small steps in my opinion you can take to make a networking event work for you.
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Here is a small quote that I came across while I was web surfing and I saved it on my laptop and now I am sharing with you:
"Call it a clan, call it a network, call it a tribe, call it a family. Whatever you call it, whoever you are, you need one." - Jane Howard
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Thanks for your time reading my blog and good luck networking the rest of 2006 and for many years to come.
Your Connecticut Loan Officer,
Nima
203.913.6016
http://www.mynima.com/
Available to you and your clients 7 days a week until 10pm, always working for YOU
