5 Reasons Why Using A Local Agent Is Better

Real Estate Agent with Howard Hanna Real Estate Services

5 Reasons Why Using A Local Agent Is Better


Solon Ohio

Local agents know their towns better than anyone else. We firmly believe that using a local Realtor® is in your best interests and in this post we will give you reasons why local is the only way to go.



1.     Superior Market Knowledge - A good local agent knows the inventory inside and out and will be able to more easily pick out homes that are a good fit for you.

2.     They Know The Schools -  A local agent will have personal experience with the school system and be able to share valuable information with you.

3.     Neighborhood Experts - A local agent not only knows all the specific neighborhoods, but often has friends and clients in each one that can be made available to you if needed. Our clients always appreciate hearing from people who live in the neighborhoods in which they are considering.

4.     Strong Relationships With Other Agents - A good local agent will network with other local agents to get information that you will never find on line. We will know about homes that may be coming on the market in the future or learn about a seller who has suddenly become "highly motivated" and is open to offers.  

5.     In The Know - Real estate gossip gets discussed in small circles in every community, like at PTA meetings and at the local softball field.  While most agents will never learn this "insider information", a local agent hears these things and will share them with their clients.


If you are ever looking to buy or sell a home, remember that a real estate transaction is very complicated,  involving a lot of money and risk.  A local agent is always the safest choice.


If you liked this post, please subscribe to our blog. We always appreciate having new readers and more importantly, enjoy making new friends.

Here are some others that may interest you as well:

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Is Social Media Killing Confidentiality?

Is Your Message Being Tuned Out?

Real Estate Agents Are Not Just Door Openers



About The Authors:

Dan and Amy Schuman live in Solon Ohio and specialize in Cleveland Luxury Homes, working with buyers relocating to Cleveland, and first-time buyers.

For Ohio and Solon Oh real estate and homes see Solon OH real estate

For a personal consultation or to speak directly to The Schuman Team, call 216-346-3235 or email.


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5 Reasons Why Using A Local Agent Is Better is the property of The Schuman Team and may not be duplicated or used without their written consent. ©July, 2011


Re-Blogged 13 times:

Re-Blogged By Re-Blogged At
  1. Jason McDowell 07/21/2011 03:59 AM
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Dan and Amy Schuman
Howard Hanna Real Estate Services - Solon, OH
Luxury Home Specialists

Ann - A local agent certainly seems to bring value in the Lake Tahoe area. Thanks for commenting.

Ed - It's nice not to need a GPS.

John - We agree wholeheartedly.

Christine - Yes, there are always exceptions to the rule.

Fred - Agreed, refer clients to state or local websites. We do give information that is helpful and public, not opinion, though, and clients really appreciate it.

Scotti - Glad you knew enough to get some outside help, a sign of a smart agent.

Kate -  Isn't this important to real estate as well:)

Bill - Well said.

Jeanne - Local is definitely relative. I respect an agent like you who must cover such a large area.

Karen - Your comments were fantastic and obviously a reflection of you being a true professional who does business the right way. I guess I could have titled this post " 5 Reasons Why Using A Knowledgeable Agent Is Better" but the comments wouldn't have been as interesting.

Kim - Nothing worse than having to deal with an appraiser who doesn't know the area.

John - Haunted Houses? Now there's an unusual niche. Glad to hear you use the resources of a local agent.

Juan - I agree giving an opinion can get us in trouble. As started above, I see no problem in offering helpful information though. For example, mentioning that the local elementary schools have a strings program that begins in the 4th grade and is free is something that people may appreciate hearing and is factual not opinion.

Eve - Yes, local is definitely relative, especially for a pure buyers agent who often covers many areas. Sounds like you do a thorough job for your Orlando area buyers. Thank you for taking the time to read and comment.

John - Trust in an agent is certainly important.

Kimo - Yes it does depend and our post was referring to residential real estate, not investment.

Chris - It's important to know the right people, which local agents often do. Glad to hear this transaction is moving in the right direction.

Linda - You are very welcome.

Paul - Interesting to hear that some agents in your market won't show listings other than their own. Here, we show everyone's listings.

Kerissa - Thank you for reading and commenting.

Steven - We had no idea this would be featured when we wrote it. We greatly appreciate all the comments.

Florence - Being an outsider certainly seems to be a disadvantage in your market.

Ackerly - Agreed!

Alan - There is value in using locals at every step. We do recommend local lenders and banks as well just because they know the area better. National banks have certainly done a good job but make me a little nervous.

Richard - No reason that you couldn't quickly learn the other side of town though. I guess we all had to learn our areas at one time.

Karen Anne - Always great to hear from you and your interpretation of our post and comment to Ruthmarie were accurate. We're having a heatwave here in Cleveland but I'm sure you're used to the heat at this point. Have a great weekend.

Gerald - Very good points that are often overlooked. I find the local organizations like the Chamber and Rotary to be great ways to give back and get involved.

Dana - Interesting thought. I've actually read about some local agents doing the opposite, beating their sellers up and selling the homes for low prices just to get them sold and thus hurting values. Would love to see you turn your comments into a post and I'm sure others would as well.

Barb - I like the things you mentioned about oil/gas wells, etc...you just gave me an idea for a future post. Now I just have to get around to writing it. Hope all is well with you.



Jul 22, 2011 05:07 PM #82
Monique Ting
INET Realty Honolulu, HI - Honolulu, HI
Oahu Real Estate

I couldn't agree more!

Jul 22, 2011 06:03 PM #83
Karen Hunt
www.SeattleHomeBuzz.com, Skyline - Seattle, WA
Seattle Real Estate Broker | Hunt Seattle Homes, Skyline Properties

I agree for the most part...local is better. In a big city there are several 'burgs including my own that I am extremely knowledgeable about and those are the ones I focus on. Given that, that are other neighborhoods I know very well from living or working there previously.

I have sold outside these areas a few times and one was a vacation home a couple hours away. It actually worked out well since that area was a little too encapsulated with local agents who knew all the gossip and had attitudes with outside brokers. They even limited their listings to a small, local MLS rather than list their clients' properties in the "big city" MLS where their sellers could reach more eyeballs, sell quicker and for more money.

Jul 22, 2011 06:20 PM #84
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
your real estate writer

I believe local is also important for sellers. Some folks I know had an out of town agent - perhaps an hour's drive away.

When winter came he told them not to have the house winterized, and that he would leave the furnace on low.

But... someone came along to show the house and didn't shut the door when they left, so try as it might, the furnace couldn't heat the house. He didn't bother to have the driveway plowed, so the fuel tank ran dry, and by the time anyone came around to check on the place - after the snow had left and warm weather had arrived - the damage from the frozen pipes was unbelievable. The power was still on - the house had a VERY good deep well, and the water had been running for months.

Had he been a local agent he just MIGHT have stopped in to check on the place some time between October and April.

Jul 22, 2011 06:49 PM #85
Dan and Amy Schuman
Howard Hanna Real Estate Services - Solon, OH
Luxury Home Specialists

Ruthmarie - I appreciate your passionate response. Hopefully we didn't strike a nerve as we simply wanted to communicate to consumers that knowledgeable local agents can bring value to a relationship. Certainly local is relative. Have a great weekend.

Cynthia - That's a great example of the value a local agent brings to the table.

James - Thank you for reading and taking the time to comment. You also seem passionate about the value a local agent offers.

Sylvia - Thank you so much for taking the time to read and comment.

Encinitas - I see your point regarding the importance of being on the buy side vs. list side.

Shannon -  I see this happen a lot as well and in fact, hearing a recent horror story caused me to write this post.

Ric -  We've seen this as well. We had a BPO come in $100,000 off from what the home was worth by someone not familiar with the local area.

Kathy - Yes, there are certainly more than 5 reasons. Perhaps this is an idea for you want to write a follow-up post and add 5 more of your own? I think that would be a great post.

Jan -  It's interesting to note how different a lot of our markets are. It takes us about 35-40 minutes to get from the East side to West side and most agents here just focus on one or the other. Clevelanders typically don't like to drive more than 20 minutes outside their comfort zone.

Ken -  You seem like a thorough agent who has a great approach to doing business the right way. I do agree that an agent who is willing to take the time to learn new areas can properly service their clients. 

Beth - We prefer out clients work with a local bank or lender who knows the market. Thank you so much for reading and your comments.

Richard - Aloha to you as well.

Ronald - Thank you for your kind remarks.

Thor - Always nice to hear from a former buckeye, especially one from my original hometown of Canton. My grandparents and parents lived there for over 50 years. Sad to hear there won't be a Hall of Fame Game this year as I know the local economy could really use it.

Randal -  Sounds like great reasons to work with a local agent in your market.

Ellen - Local is certainly relative and as long as an agent feels comfortable that they can properly service their client, I think that's acceptable. If an agent has to hesitate about doing business in a certain area they should refer out.

Lyn - We see this as well. It's obvious when an outsider takes a listing and really knows nothing about pricing or the local market. I think not know the other local agents can also hurt their efforts.

Rick - Thank you so much for your insightful comments and for taking the time to read our post. We've really enjoyed the many comments we've received on this post and the healthy discussion that's taken place. The definition of local certainly seems to be different in various markets.

Marshall - Local, not loco, but this business can certainly drive you crazy if you let it.

DeeDee - Thanks for reading and glad you enjoyed the paint article. I have to give Amy all the credit on that one.

Wandanna -  Enjoy your weekend as well.

Monique - Thank you for reading.

Karen - I think some small markets, like the one you described, take the term local a little too serious. I don't see an advantage to not advertising to the masses but I have seen some markets where the agents really keep to themselves and exude an elitist attitude, one that I don't think best services their clients.

Marte -  I do think sellers should take this into consideration when selling a vacant home. There is a peace of mind knowing that a listing agent is close enough to drive by and check on the home every once in a while.

Jul 23, 2011 04:27 AM #86
Gail Robinson
William Raveis Real Estate - Southport, CT
CRS, GRI, e-PRO Fairfield County, CT

Dan and Amy, I received an hysterical call from a new homebuyer who used an agent who wasn't familiar with our area.  Three weeks after she bought her home, her beautiful bucolic view was destroyed.  All the trees were torn down and all the vegetation removed to build a new train station.  This train station had been planned for some time and was no secret to anyone, except this poor woman's real estate agent.

Jul 23, 2011 07:09 AM #87
Joan Whitebook
BHG The Masiello Group - Nashua, NH
Consumer Focused Real Estate Services

I agree with #41 -- I cover a broad territory and know a lot about several communites because I have made it point to do so.  So, it does depend on how you define local.  Also, it really depends on what the clients wants.  A local agent who is representing the seller and not the buyer, may not be an advantage at all to the buyer.  I have had a couple of cases where local agents missed some big things, like an investigation of the old dump down the street for ground water contamination.... so, I think there are pros and cons.

Jul 23, 2011 10:09 AM #88
Dimitri Matsis-REALTOR® (818) 599-6083
Troop Real Estate Inc. Westlake Village CA - West Hills, CA

Hi Dan and Amy,

Local, most of the time is better. Depending on the situation, some times circumstances will dictate we should go a different route. Like Karen #37, and Mike and Eve #41’s examples.

As far as schools go, I always refer them to the City’s School District website so they (clients) can make up their own mind.  

Thanks for the post.

Jul 23, 2011 11:25 AM #89
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

It is much better to work with local people for buying and selling.  Thanks for a great post.

Jul 23, 2011 11:55 AM #90
Mike Henderson
Your complete source for buying HUD homes - Littleton, CO
HUD Home Hub - 303-949-5848

Great blog and comments.  I found the comments interesting and it really sucked me in.  56 and 59 were the most interesting,  I really liked your comments back to them.  I'm not that familiar with Cleveland as a city, I've only been there once.  I'm a Denverite so there is still a little resentment from Cleveland people, I've met a couple anyway.

I'm wondering about the geography of the market you serve.  It sounds like you specialize in Solon, how big is that?  I'm really wondering because I live in Littleton, CO which is about 50,000 people.  The metro area is 2.2 million.  So am I just a local Littleton agent or am I local to Denver?  I can drive to different counties in about 10 minutes and over 7 different cities.

Sorry for rambling, but you got me thinking alot and it's to early Sunday morning.

Jul 24, 2011 02:25 AM #91
Jamie R. Bell
Coldwell Banker Residential Brokerage - Glastonbury, CT
GRI Your Central CT Realtor

I like all the points, but definitely shows the differences betweens states. In CT #2 is illegal, I am not allowed, nor would I want to, express my opinion of the best schools. It can make it tough assisting out-of-state clients but my opinion of good may not be the same as yours.

Good post!

Jul 24, 2011 10:06 AM #92
David Popoff
DMK Real Estate - Darien, CT
Realtor®,SRS, Green ~ Fairfield County, Ct

Hiring a local broker is a better choice, you want someone who knows the area and can share their experience of living there.

Jul 24, 2011 11:48 PM #93
Dan and Amy Schuman
Howard Hanna Real Estate Services - Solon, OH
Luxury Home Specialists

Gail - Wow, I feel really bad for that buyer. You would think that something should have been disclosed on the state property disclosure form regarding the train station.

Joan - Having market knowledge is certainly important, whether you are local or not.

Dimitri - I do refer clients to visit the state websites when it comes to school rankings. I will give them helpful information though about where the schools are located, what grades they service, basic things that are public knowledge but that they may not know. I never meant to infer that I give my opinion.

Gene - You're very welcome, thank you for your comments.

Mike - Glad we got you thinking, that's what it's all about here right? In Cleveland, we are kind of divided into east and west sides, so an east side agent typically services the suburbs on their respective side. There are some agents who may only choose to service 1-2 areas, some consisting of 20,000 people, like here in Solon, our biggest suburb is 50,000. Most agents do have extensive knowledge of surrounding suburbs because it certainly is natural that a buyer who doesn't like one area may want to buy in the next town over. 

Jamie -We don't express opinions on schools or areas to live, just facts as it isn't allowed here either.

David - I think many buyers feel the same way.


Jul 26, 2011 04:39 AM #94
Carol Barron Cross
Sunflower Homes & Equestrian LLC

Thanks for the info. So true. Know your market.

Jul 29, 2011 12:54 AM #95
Mary Yonkers
Alan Kells School of Real Estate/Howard Hanna Real Estate - Erie, PA
Erie/PA Real Estate Instructor

Dan & Amy--I missed this post, but I see why you earned a gold star/featured post status. I agree wholeheartedly.

Looking forward to seeing you in Pittsburgh next month.  Good luck with the transition.

Sep 07, 2011 01:25 PM #96
David Stevens
Royal LePage Coast Capital Realty, Victoria BC Canada - Victoria, BC
Royal LePage Coast Capital Realty

Hi Dan and Amy - Wow, a lot of different responses. I do agree that local is better, but it also depends on the circumstances -  in my business I find that my "Neighbourhoods" are the second most visited page on my website, after my home page/listings. When asked about schools I refer clients to the various local school board websites.

Sep 08, 2011 03:52 AM #97
Cynthia "Syndi" Syverson
Keller Williams Jacksonville Realty - St Johns, FL

I actually used Active Rain to find someone in St. Augustine for a referral.  I live in an area where there are waterfront properties all over the place.  I didn't want to go to an area where you have to have three different MLS systems.  One way or another, it is always the best interests of our customers. 

Sep 18, 2011 12:26 AM #98
Dan and Amy Schuman
Howard Hanna Real Estate Services - Solon, OH
Luxury Home Specialists

Carol - So true. Consumers should do their homework and choose someone that knows the area in which they are buying or selling.

Mary - Looking forward to seeing you as well.

David - Seems like consumers really love looking at the local info.

Cynthia -  We just visited family in Jacksonville over the summer and spent a day in St. Augustine, what a neat city. We could have spent much more time there.

Sep 18, 2011 10:48 AM #99
Wayne B. Pruner
Oregon First - Tigard, OR
Tigard Oregon Homes for Sale, Realtor, GRI

This is good stuff. You are right on target with this information.

Sep 26, 2012 12:13 AM #100
Dan Derito
Success! Real Estate - Brockton, MA

I know that this is an older blog but I'm glad that I stumbled upon it.  It makes all the sense in the world to go local

Oct 26, 2013 10:44 AM #101
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