Nikki has just requested that we stop using "duplicate titles" for our blogs. I know I post Facebook Fridays every week, so I will be adding more description to my titles to help out. Apparently, this is confusing Google.

Let's get the word out to everyone in Active Rain.

Via Nikesh Parekh (ActiveRain):

In our efforts to keep ActiveRain highly SEO friendly and to get our member blogs to the top of the search engines, we are working with a well-known SEO consultant here in Seattle.  As I had mentioned previously, Google is frequently running its user experience and content optimization algorithm called Panda.  Panda targets content farms and duplicate content and then ranks those site lower in the search results as Google believes that those sites have search spam.

Our consultant Susan found a number of interesting things within the 3 million pages of content indexed by the search engines.   

MANY of our members will publish blogs with the same titles week after week.  Examples include: Wordless Wednesday, Friday Funny, Market Update, etc.  I understand why our members do this, like a regular column in a newspaper, BUT this often confuses the search engines.  Even though the content of the blog post is different, since the title is the same AND used by many members of ActiveRain, the search engines could get confused and could label these posts as SPAM.

So, what to do?  Very simple: Add the date to the title of your blog post or add additional description.  Examples:

  • Wordless Wednesday July 20, 2011: Blue Ocean and Grey Skies
  • Market Update: Bellevue, WA July 20, 2011
  • Friday Funny - A Laughing Horse

A small amount of extra text will prevent a world of confusion AND protect the content and our domain authority at ActiveRain!

Please re-blog and share so we can get the word out. 

 

 

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26 Comments on Stop Duplicate Titles! Confusing the Search Engines!!

20 Most Recent Comments Displayed Show All

JUL
22
2011
335,625 Points 23 Featured Posts Outside Blog Called Shot Master

Makes sense Jerry.  I do that mostly right now anyway since it seems to make mine stand out a bit, but am not consisent.  I will be now, thanks. 

5:12am • #7
1,054,924 Points 287 Featured Posts Outside Blog Called Shot Master

Good thing I add a date span to our weekly Things to do posts :)  Hadn't really thought about duplicate titles irritating Google.

6:19am • #8
1,521,686 Points 275 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

Good morning, Jerry.....thank you for this reblog....I missed it and appreciate the information...

7:18am • #9
938,197 Points 74 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Thanks for passing the information along Jerry...will do my part to keep things running smoothly.

7:56am • #10
230,369 Points 9 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

I  can see how this could be a problem with duplicate titles.  Thanks for the heads up on how to maximize your exposure to the search engines while keeping your brand identity.

8:30am • #11
590,122 Points 56 Featured Posts Outside Blog Called Shot Master

Yes, I was up late last night, and I saw Nikki's post. Seems like we are always learning about things that effect Google SEO.

 

8:32am • #12
590,122 Points 56 Featured Posts Outside Blog Called Shot Master

Hi John, I agree that a nice descriptive title should solve the problem. I am looking at ways to spice of up my titles so I don't have to refer to Speechless Sundays, or Wordless Wednesday in the titles.

8:35am • #13
590,122 Points 56 Featured Posts Outside Blog Called Shot Master

Thanks, Cathy. I know you have been creative with your titles. I believe that what we all need to do.

8:37am • #14
590,122 Points 56 Featured Posts Outside Blog Called Shot Master

Good Morning Bill and Liz. Yes, I never really thought about what these titles were doing to Google either. But, Now I know to be more descriptive with all of my titles.

8:39am • #15
590,122 Points 56 Featured Posts Outside Blog Called Shot Master

You are Welcome, Barbara, I just wanted to do my part to get the Word out to as many members as possible.

8:40am • #16
590,122 Points 56 Featured Posts Outside Blog Called Shot Master

Thanks, Anita. We need everyone's cooperation to make things go smoother. I know you can be creative.

8:43am • #17
590,122 Points 56 Featured Posts Outside Blog Called Shot Master

You are Welcome, Doug. I know Nikki will appreciate that all the members are doing their part to help with those search engines.

8:44am • #18
620,521 Points 97 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Wow Jerry!  Thank you for reblogging this!  When he puts it like that it makes SO MUCH sense!  Duh :)!  I don't have very  many things that I do all the time but my market reports will need to change.  Wow.

9:19am • #19
590,122 Points 56 Featured Posts Outside Blog Called Shot Master

Hi Brenda. I know Nikki knows what he is talking about, since I trust his computer and technology knowledge. I know you can come up with a few creative names for your Market Reports.

Have a Great Weekend!!!

3:53pm • #20
309,748 Points 28 Featured Posts Outside Blog Called Shot Master

Common sense prevails again. My guess is the variable text should probably be at the beginning of the title, and the constant text (i.e "market report", wordless Wednesday", etc.) should be at the end of the title.

6:58pm • #21
590,122 Points 56 Featured Posts Outside Blog Called Shot Master

Now, that's a good solution to the problem, Dave. I will try that next time around, so I won't confuse those search engines.

7:06pm • #22
152,047 Points 6 Featured Posts Outside Blog Called Shot Master

Thanks for helping to spread the word Jerry.  This is great for future reference.

 

10:18pm • #23
JUL
23
2011
235,736 Points 10 Featured Posts Called Shot Master

Hi Jerry--thanks for the reblog.  I missed this the first time.  Good information here.  Always something more to learn. 

2:56am • #24
590,122 Points 56 Featured Posts Outside Blog Called Shot Master

You are welcome., Lisa. Just wanted to do my part to get the word out to as many as possible.

10:30am • #25
590,122 Points 56 Featured Posts Outside Blog Called Shot Master

Yes, Janet. It's amazing with all the different things that we have to be aware of to get SEO on Google.

10:31am • #26

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