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Staging

Nothing is happening, and you're thinking price reduction. But at the average of 1 to 5 percent, that means losing $3000 to $15,000 on a $300,000 property.

Maybe it's time to consider, or reconsider, staging.

A two-hour staging consultation - including detailed analysis with prioritized recommendations - usually runs between $150 to $300, and spending a few thousand for landscaping and paint (compared to a $15,000 price hit) might make staging an alternative worth looking into.

Posted by Richard Dmochowski, ABR, CRS, e-Pro, SRES on 10/18/2007 08:29 AM

Comments (4)

staging, price reduction, get your house sold, landscaping, painting

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4 Comments on Staging

Richard,

It would make sense to stage and sell then not to stage and reduce.

Mike Lewis

10/19/2007 12:17 AM

by Mike Lewis San Diego Realtor (Dawn Sells San Diego)

I am still amazed at the number of sellers that will consider a price reduction before staging. If a seller is motivated and willing to follow through on a stager's recommendations, they can achieve dramatic changes without a lot of cost. Richard is right. It is a much better marketing strategy to stage the house prior to listing. Otherwise, you will not get the buyers back that you lost early on without staging.

10/19/2007 06:53 AM

by Linda Sticklin (Home Staging & Organizing)

I haven't had a house professionally staged, but with my last sale definitely noticed the difference rearranging can make.

10/22/2007 07:01 AM

by Danielle V. Lewis - DDR Realty (DDR Realty)

Yes, you've got it!!! Now for the rest of the real estate community? It seems we still have the majority of homes on tour unstaged vs staged. And the reaction of the Realtors is always "wow, who can I find to show this home to" for the staged ones. Are we lazy, slow or ??? When we know it benefits our clients, how can we cut corners? A mystery to me in a service related industry.

11/18/2007 03:00 PM

by Terrylynn Fisher Realtor-Live Green, Live Smart Trainer (Diablo Realty-Buy Stage Sell www.StagersLIST.com)

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