2 Key Prospecting Strategies for Facebook Pages
Some of you may not have tried out third party applications on Facebook yet. I've just discovered this post today and thought it would be good to share with everyone.
The following is a guest post by inner architect CEO Susan Hanshaw originally published May 10, 2011
Facebook is so much more than just a community management platform. Not only does the world’s largest social network enable you to stay top of mind with clients and prospects and build loyalty, it now provides brands with a rich environment for prospecting.
Changes released mid-February 2011 opened up the platform to enable pages to engage with other pages. This powerful new feature inspired 2 new Facebook marketing strategies which have produced some exciting results for our clients’ visibility and page growth:
Strategy #1: Network with other pages to gain visibility
Think of Facebook prospecting like identifying lists that reach your target customer. Instead of email or postal lists, identify Facebook pages that your target customers like. Then go to those pages, like them on behalf of the brand and engage with the page and its fans. Your comments and likes will drive viewers of the page back to your page, providing you with the opportunity to convert the visitor into a new fan.
Strategy #2: Test custom landing pages to inspire new visitors to like your page
There are numerous third party apps which enable you to create custom landing pages that will help you to convert fans at a higher rate than the wall itself. Growing up in the magazine industry, I learned how subtle changes in copy, offers and packages can make a significant difference in response. I encourage you to develop an ongoing program of testing landing pages to determine what works best for your brand.
Photo credit: digitalart
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