Every so often I'll write a comment or write an article and reference a fellow blogger. Depending on the subject, I may actually suggest my reader visit several the other blogger's site and include a link so it's easy for my reader to make the connection. At first, this seems a little crazy. Why would I send someone reading my blog to someone else? Well, there are several reasons and the most important of those is that the other blogger offers something I don't - more depth, more expertise, or a different perspective. While this may come as a shock to some of my readers, I don't have all the anwers. I don't know everything, although if you asked my 16-year old self, he'd probably disagree.
When I refer someone in one of my articles to another blogger, I try to provide a link. For example, if you want to learn a lot about video blogging, I highly recommend talking to Richard Yates. There's also a new group called Vbloggers you can stop by. If I wanted to know about properties in and around Katy, Texas, I'd talk to Bob Gilbert. He's one smart agent. Providing the link makes it easy for the readers to go visit the other blogger and hopefully it's clear in my article "why" I think they should see that other blogger.
If I don't provide a link, then I'll send a message to the other blogger. Sending a message is a polite way of telling that other blogger that you're enough of a professional that you'll let them know you put them in an article. On some occassions, it's OK, in my opinion, not to send a note if the person in the article is a subscriber to your blog and a regular reader. If you're mentioning someone in an article that's going to conflict with something they have written or an opinion they have, I highly recommend sending your message first so they have a chance to respond.
Why is it OK to make all these references? For me, I'm fine boosting bloggers who are:
- Not in my local market and therefore not competition
- In my local market but not in the towns I work in
- In my local market but not a REALTOR®
- Doing exceptional work and write blogs that reflect the same or higher level of quality I have
- Offer significant value-add to whatever it is I'm writing about so my clients can benefit as well
How often do I mention other bloggers in my articles? Not very. Once or twice a week at most. That's because I'm focused on hyper-local articles more than just general topics so there's no need to make reference to other bloggers. As part of building a reputation and following on Activerain, I highly recommend doing this from time to time. You'll find that networking and referencing your other blogging friends will expand your network, build relationships, and possible lead to some business.