There are critical errors that agents make when building a business plan. Over the last few days in blogs title 7 Critical Errors Made in Business Planning I have discussed the error in detail, below is error Number 4.
•4) Omitting Activities from your Business Plan - An 8th grade with a calculator can calculate how many transactions your must close to meet your income goal, but the importance of a Business Plan is to break that income into activities that you will accomplish each and every week.
So often agents get excited about a new year and all the things they plan to do differently and just like the promise to go to the gym these thoughts soon fade away by about President's Day. A business plan is your marketing plan so one of the items that must be included is a list of the Activities that you plan to do each and every week and or month. I use "week and or month" because their are certain items that you only do once a month and certain items you do each week. Below is a sample list:
Geographic Farm Mailing
Just Listed/Sold Cards
House Warming Party (see a previous blog on this one)
Call 5 Past Clients per week
Call 5 Sphere per week
Break/Coffee with one past client per week
Website
Blogging
Open House (2 per month)
Floor Duty (3 per month)
Your list can go on and on ... this should become your weekly Activity TO-DO list which you must mark off each and every week.
Technology is an amazing thing and technology can help you easily put together your business plan. www.CreateAPlan.comis a real estate specific business planning tool that carries the CRS Quality Tested Seal and is a industry leading business planning tool.
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