The lost art of the Thank You Note!
I just leased a new car yesterday and was wondering, what kind of follow up will I see from that car dealer?
Think about your own purchases this past year - a stove or dryer, maybe a couch or TV? You know those places that have 5-6 salespeople, who take turns being "up" when the next person walks through the door. When was the last time you received a Thank You note from any of them?
I am telling you this is a lost art. I have not received a Thank You note in a few years and I have bought some stuff over these years. These "salespeople" work on the sameness plane, each following in each others footsteps and not doing anything to seperate themselves from their co-workers.
So how about you? Do you do something different than your co-workers in your office?
I know nobody in the insurance industry is sending out a Thank You card so we do. Then we send out a Welcom Kit, welcoming them to our agency.
There have been studies done that say you have 21 days after a purchase, where someone still has a positive feeling about doing business with you. So you need to take advantage of the 21 day "window" and do something to overwhelm them.
Believe me, you competition isn't doing this. I have yet to recieve a Thank you card!
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