As a Real Estate agent, you always hear "find your niche" whether it be a market area, (Scranton, Clarks Summit for me) a type of client, (investor, first time homebuyer) or maybe even a property type (lake house, multi-family). Whatever it is, each successful agent tends to find something that works and sticks with it.

What do those of you out there, agents and others, think about diversifying what you do...???

Let me explain.

My prime objective is to sell homes. I have recently started wearing some other hats to help in that goal. I now have taken classes and found an apprenticeship with a local appraiser in my market area. Secondly, I have obtained my license for accident, life, and health insurance, and I am currently on my way to obtaining my license for property and casualty insurance.

Some may say this is taking away from my real estate business and clients. I say just the opposite. I build a relationship with my clients. Not only can I help them with selling their home, but now I can assist them with their life insurance, etc. My clients are my walking billboards. The more I can help them with, the more they think of me and may share my name with others.

I am curious to hear what others think on this topic. What are you doing to diversify yourself??