Why more real estate and mortgage professionals DON'T do this is a mystery to me.  Rather than having haphazardly created, randomly laid out materials that have little "brand" identification, design pieces that truly represent your company well and then have us "templatize" them in a design gallery on the web so they can be used repeatedly without paying a graphic designer each time you need something changed.

  One of the fastest growing trends in our business here is the use of templates to maintain brand integrity while allowing individual agents and originators to customize the details of a marketing piece to suit their unique needs.  Nowhere does this make more sense to a broker or owner than for business cards, listing flyers, rate sheets and postcards.  Purchase and production of these pieces is usually done by the individual agent that needs to market him or herself-- without thought toward marketing the overall brand of the firm.  But providing easy-to-use templates wrapped around a design that creates a consistent look and feel for both the company AND the agent can become a tremendous marketing asset-- both for selling properties and programs directly and also for recruiting potential new talent to the firm!

Make the commitment to market your brokerage and your company's brand more effectively in 2008.  Start by arranging a meeting with us to discuss adding your company's design templates to an online gallery to bring a consistent look and feel to your marketing effort.  Every agent can still produce and pay for their own materials but you'll help them make their productions more professional and more consistent to your brand!

I'll be at NAR in Las Vegas in November.  Schedule a meeting and we'll help you create and administer 10 online templates for your company at no charge just for taking the time to discuss it!

Chris Hendricks