Special offer

New Logo, New Photos - Affordable Real Estate Branding and Marketing

By
Real Estate Agent with AMAX Real Estate NRDS #2000172379

Old Marketing PhotoOld Marketing PhotoI've never really liked my professional photos, and I've never had a logo.  I always wanted a logo, but figured it would cost a small fortune to have one professionally made for me.  Not many agents in our area have a logo, and the ones that I do see around here are typically pretty cheesy.



In the last year, I've hired a buyer's agent and a secretary/home stager, and gotten married.  I figured it was time to revamp my marketing materials

My first call was to Joshua Hill at Slingshot Creative.  Josh is a graphic designer, specializing in web graphics, ad design and illustrations.  I asked him to create a new logo for me.  He asked me what I was looking for and sent me several examples.  The logo I decided on was the very first logo he sent me.  I went through the logos, making changes, etc., but kept going back to the very first one.  Josh was incredibly patient, easy to work with, and very quick in his responses to me.

www.ozarks-realestate.com

The next step was to have new professional photos made.  I really wanted to incorporate my new team members in, but I didn't want something "ordinary."  So....I called Jim Smith with JLS Studios here in Springfield, MO.  I think Jim had the hardest part of the job.  He had to work with three women, with different wardrobe styles, different opinions, and strong personalities.  I think Jim can now add "professional cat herder" to his resume.  The end result was beautiful, though! 




Now, you probably think I spent a ton of money on all this.  Ready to be shocked? 


My new marketing makeover cost me only $375!


Yep.  $375.  That's all.  Can you believe it?  Makes me wonder why I didn't do it sooner.  If you're looking to freshen up your branding, I'd highly recommend Slingshot Creative and JLS Studios

New Logo = $300
New Photos = $75
New Brand = Priceless


 

 

Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Wow Lina,  What a great deal, makes me wonder if my partner, Belinda and I should look into something like this.  Great job!

Jul 27, 2011 03:02 AM
Charlie Ragonesi
AllMountainRealty.com - Big Canoe, GA
Homes - Big Canoe, Jasper, North Georgia Pros

wow that is really a good price ! Can you tell me is the logo registered for this price or is that extra. It really is pretty. How do you prevent it from being copied/

Jul 27, 2011 03:05 AM
Barbara Hensley
RE/MAX Properties - Rockwall, TX
Homes for Sale in Rockwall County, Texas

Lina - I have to agree with Will - WOW!  I love your classy new logo and the pictures are awesome.  I also like your new hair style - all in all....the new you is terrific! Good luck with your marketing.  I hit the suggest button on this one - good example for all.

Jul 27, 2011 03:06 AM
Mimi Foster
Falcon Property Company - Colorado Springs, CO
Voted Colorado Springs Best Realtor

Wow is right - professional, classy, classic .  .  . wonderful change and it should be exciting to be able to get out there and market it.

Jul 27, 2011 03:09 AM
Lina Robertson
AMAX Real Estate - Springfield, MO
REALTOR® Serving Springfield, Nixa and Ozark, MO

Nancy - Thank you!  I was thrilled with it.  :)

Debbie -  I think good photos and a brand are huge in creating a professional image.

Will - You should call Josh!  He can make you a logo, too!

All Mountain Realty - no, it's not registered.  I hadn't even thought about someone else copying it.  I don't think it would be hard for me to register it, though.

Barbara - Thanks so much!  BTW...I hate the new hairstyle.  LOL  It wasn't something I did out of choice.  I went to the wrong hair salon, and they burned my hair.  Not kidding.  It broke off near the root in several places....big chunks.  I suffered through the wedding, but afterwards I went and had it cut off to try to even out the new growth.  I can't wait for it to grow back!  Thank you for the compliment, though!  Makes me feel so much better!

Mimi - I just got all the photos yesterday.  I threw up the new header really quick last night, but I'd really like to go in and make it better.  I can't wait to create all my new materials!

Jul 27, 2011 03:42 AM
Deborah Bly
eXp Realty, LLC - League City, TX
Realtor

Lina, Love the logo. We have been using out Team picture as a logo but yours is pretty classy. actually looking for someone to do a custom e-mail signature if you have a conection there as well.

Jul 27, 2011 04:53 AM
Kathy Burke
Sensational Home Staging~~Danville, CA - Danville, CA
S.F. East Bay Home Staging

Lina....that's a very classy Logo and I LOVE it!!!!  And I'm sure your team loved being included....looks like a great group!  Hope it all brings you lots of success and much happiness!!

Jul 27, 2011 05:24 AM
Marilyn Boudreaux
Marilyn Boudreaux, Century 21 Bono Realty - Lake Charles, LA
Lake Charles LA Century 21 Realtor

makeovers are great, I gave in to my resistance earlier this year and did the same thing before launching my new website.  Isnt it amazing that those creative photographers make us look so great and after we see the results we wonder why did I take such a long time and resist!!

Love your new look and logo :)

Jul 27, 2011 06:46 AM
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate Services

Lina, Priceless is right. You definitely received great value for the return. It's all very professional and classy ... certainly not cheesy!

Jul 27, 2011 06:54 AM
Cherise Selley
Selley Group Real Estate, LLC - Colorado Springs, CO
Colorado Springs Realtor

Lina,

I like the new look of your pic, as well as the teams.  Appreciate your willingness to concentrate on your branding... g

Jul 27, 2011 09:10 AM
FN LN
Toronto, ON

Hi Lina - Your new photograph and logo look very good.  Best wishes with your new branding.

Jul 27, 2011 10:50 PM
J. Philip Faranda
Howard Hanna Rand Realty - Yorktown Heights, NY
Associate Broker / Office Manager

They had good material to work with. 

Jul 28, 2011 04:12 PM
Sheryl Gassman
RE/MAX Lifestyle Realty - Branson West, MO
Your StoneBridge Connection!

I LOVE your new look!  Very professional and it suits you to a T!  Congratulations on all the NEW in your life... (husband too!:)  Best Wishes to you and your team!

Jul 29, 2011 12:49 AM
EC, JF, Double R and Zoey the Cool Cat
Russel Ray Photos - San Diego, CA

I do believe you got your money's worth! Great logo and great pictures!

Jul 29, 2011 02:11 PM
Loreena and Michael Yeo
3:16 team REALTY ~ Locally-owned Prosper TX Real Estate Co. - Prosper, TX
Real Estate Agents

Lina, Lina, I think we are often most critical about ourselves. I'm sure you think I'm a photogenic queen and likewise, I dont think I've ever seen you in a photo I didn't like.

I love candid shots. Hence, I love the one where you looked at another lady (the 3 of you) not facing the camera.

But I love your engagement photos too. Since it's rather inexpensive, have you considered doing a more "casual", non business suit outdoors? I think it says alot about you - with the natural setting behind you.

Jul 29, 2011 03:23 PM
Lina Robertson
AMAX Real Estate - Springfield, MO
REALTOR® Serving Springfield, Nixa and Ozark, MO

Loreena - Actually, since it was so inexpensive, we have decided to do another set in a more casual setting.  We think it would be nice to have some good "Fall" pictures.  Thanks for the compliments, but you really are a photogenic queen!

Jul 30, 2011 01:40 AM
Robert Vegas Bob Swetz
Las Vegas, NV

Hello Lina, I recognized your name but not the new photo! Very well done and all of you new items look wonderful!

VB ;o)

Jul 30, 2011 06:29 PM
Anonymous
James Smith

Lina, working with you and your team was not work at all!! I had a great time and it was my pleasure to help you with your photos! I wish all of my clients were as easy to work with!! I hope you have a great day and I look forward to working with you again!

Aug 02, 2011 04:21 AM
#20
Anonymous
James Smith

Lina, working with you and your team was not work at all!! I had a great time and it was my pleasure to help you with your photos! I wish all of my clients were as easy to work with!! I hope you have a great day and I look forward to working with you again!

Aug 02, 2011 04:22 AM
#21
Lana Robbins Realtor ® Licensed Real Estate Broker
Aloha Kai Real Estate - Clearwater, FL
Licensed in Florida, Washington, and Hawai'i

Hi Lina. I really like the updates. I especially like how chic your logo and image are. Very classy.

Aug 09, 2011 03:30 PM