Hide And Seek Is Not A Game To Play With Past Clients!!
Staying in communication with past clients is an important task that I do frequently. My past clients are the main source for my future business. Real Estate is a referral business and a happy client is a gold mine.
How long would it take for the names within your database to forget who you are? Have you ever thought about that? Reading Cindy Jones’ post titled “Consider An Alternative Before You Turn Out The Lights on Your Real Estate Career” made me think about the time it would take for your present clients to find another Realtor, if they stopped receiving communication from you.
“Out of sight, out of mind” is an important adage to remember in the real estate business. In my opinion, without continual contact and reminders to past clients that you are “alive and well,” they may just forget who you are, and they'll not feel guilty about it!!!
This is the reason I’ve designed the last stretch of my career as it is. I no longer work with buyers or sellers. There are no transactions in my name. My job is solely to make the phone ring. I market the inventory and the team’s name, and I receive referral fees.
People come and people go, so my marketing of team members is minimal. We always want to have stability within the team, but sometimes it just doesn’t work out that way, and change is needed. It’s more important to market the team and the achievements of the team. The individual agents should be marketing themselves and organizing their own business.
Have you ever stopped communicating with past clients? I’d suggest that you not test this. You may not like seeing someone else’s name on a listing that you could have been yours!!
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