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Give Your Web Site a Huge Boost in Google

By Kay Frenzer-Zeeh

Services for Real Estate Pros with Buzz Marketing Pros

October 18, 2007 02:19 PM

I realized I haven't covered this SEO strategy yet, after mentioning it to a commenter on one of my previous blog postings.

A great way to promote a web site that is languishing in the Google sandbox, or isn't doing well in the SERPs, is to:

Register a new, keyword rich domain name.

For instance GeorgeHouses4Sale.com, or even George-Houses-4-Sale.com.
Set up hosting for your blog.

I recommend Dream Host for blog hosting - you can have an unlimited number of blogs, they have 1-click WordPress setup, and their customer support is awesome. I've made arrangements to have the set-up fee waived - just click on the link above and use the discount promo code: DAZZLED0001.

Update: They are also offering a free domain name registration with signup.
Set up your blog (easy), choose a template that you like (fun), and start blogging.

Blog posts don't have to be long - a couple of paragraphs will suffice, a couple of times a week if that's all you can manage. In your blog postings, using keyword phrases, make links that go to your site. Only link once or twice per blog post. Link to interior pages on your site about 50% of the time.
Put a social bookmarking link on your blog.

Register with the various sites, like Stumbleupon and Digg, where you can be the first one to bookmark your blog.
Register your blog with Feedburner.

That will assure it gets pinged whenever you make an new entry, and is where you can also keep track of your stats.
Register your blog with some of the free directories.

Those with PR3 and above should be pretty reliable.
When you make comments on other blogs, link to your new blog, not your web site.

In a relatively short period of time, you should see your blog entries appear on Google, and your web site start to climb in the rankings.

Comments(72)

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Will Daly

We Know Urban Realty - Phoenix, AZ

www.WeKnowUrban.com - Phoenix High Rise and Loft C

Thanks again Kay. That makes sense. W

Dec 26, 2007 11:57 AM

Brian Wentz

Keller Williams Greater Des Moines - Des Moines, IA

Realtor - Des Moines Iowa Real Estate

Kay ~ Thanks for the education. This stuff is great, but it is amazing how much there is to learn!! Thank you for sharing. :)

Dec 28, 2007 04:14 AM

Michael Johnson

Carolina One Real Estate - Goose Creek, SC

Metro Charleston SC

I love all of your blogs Kay. I am still figuring out SEO and your blogs help me a lot. Thanks!

Dec 28, 2007 01:31 PM

Chris Mitchell

Keller Williams - Nashville, TN

CallNashvilleHome.com

Thanks for the advice good luck with your SEO. -cem

Dec 29, 2007 02:54 AM

Thomas McKeon

McKeon Engineering & Associates, Inc. - Orlando, FL

P.E. - McKeon Engineering

Finally got the pagerank and got a 3 which is quite good for a web page that is only 2.5 months old and is an engineering web page (most of which either don't have a page rank or have only a 1 or 2).

Thank God!

I am the President of McKeon Engineering & Associates, LLC http://www.mckeonengineering.com/ ...please visit our site as well. If you would like to see more engineering problems, please visit http://www.engineertrades.com/ which is a forum for engineers to prepare for the Professional Engineering (PE) exam.

Jan 26, 2008 04:23 AM

Mary Strang

Viroqua, WI

Thanks Kay, I have been meaning to register with a feedburner, and was not sure how to do this.

Jan 29, 2008 12:36 AM

HUNTSVILLE PR

HUNTSVILLE PR - Huntsville, AL

Hi Kay

i am the webmaster for a real estate company - http://www.hollowayandassoc.com
Our main target keyword is " Huntsville Alabama Real estate" . This
website has over 10,000 external links and 231 backlinks.

However, it does not rank in Google. I look up to page 40 in Google
and it is no where to be found.

The previous webmaster and hosting company was ADVANCED ACCESS. I
heard that this company was engaged in some preferential linking
technigues.

Four month ago when i took over i removed all the Advanced Access
material and create a new site on the same domain.

Please, what can i do to get the website back on track and ranking in
Google?

Feb 02, 2008 01:40 PM

Kay Frenzer-Zeeh

Buzz Marketing Pros - Chandler, AZ

Real Estate SEO

Huntsville - (sorry, I don't know your name) your link situation is not good...waaaay too many links that are not good ones, for example sitewide links and probably link farms, inherited from AA. Your keyword density for real estate is over 5% too, which is much too high. You do have a PR2, so Google has not banned your site, and it was recently indexed.

For starters, bring your keyword density down to about 1.5-2%. Include that tiny content (with lower kw density) that is at the bottom of the page higher on the page. Don't try to downplay or hide anything.

Submit the site to about 10 paid link directories, including Yahoo.com. Vary the title, keywords and description with each one. Put a blog on the site and have the real estate agents regularly write short articles. Write blog posts on Active Rain with varied keyword links to the site. Read my blogs (and others on AR) for a lot of info on how to properly optimize this site. BTW, it doesn't show up right in Firefox, so you need to work on that, too.

Hope this helps!

Feb 02, 2008 02:53 PM

Kay Frenzer-Zeeh

Buzz Marketing Pros - Chandler, AZ

Real Estate SEO

Brian, Michael, Chris, Thomas, and Mary - I'm sorry I never thanked you for your comments - you slipped by me! I really do appreciate the comments and questions people leave. It encourages me to keep blogging.

Feb 02, 2008 02:56 PM

Ray Nellum

Envision Real Estate Group, LLC. - Fort Smith, AR

Fort Smith Real Estate

Kay, this is just the information I was looking for today. Thanks for sharing the information. I've got it bookmarked now!!

Feb 03, 2008 04:58 AM

Kay Frenzer-Zeeh

Buzz Marketing Pros - Chandler, AZ

Real Estate SEO

Ray - glad to be of help!

Feb 04, 2008 01:39 PM

Martin Dorgan

Prudential Indiana Realty - Columbus, IN

Good Morning Kay!

This post is wonderfull, it took me a while to read through all the comments but it was well worth it. I think I've learned a lot of good information, which hopefully I can put to good utilization.

If you get a chance please visit my site and run your analysis? I would appreciate all the constructive criticism, you have to offer, and any suggestions you care to make. http://www.columbusareahomesforsale.com

I've now Subscribed to your Blog, and will be reading them voraciously. I hope you won't mind if I print some of the pages to use as reference while trying to impliment some of these strategies.

Keep up the great work, I look forward to reading more, a lot more!

Feb 08, 2008 01:54 AM

Pam Graham

All Real Estate Options - Jacksonville, FL

Jacksonville, Clay & St Johns Counties

I have printed plenty of Kay's blogs and I read then re-read them. She's my SEO hero!

Feb 08, 2008 02:07 AM

Martin Dorgan

Prudential Indiana Realty - Columbus, IN

I can belive that! Pam, Kay is definitely ranked way up there, as one of the Best I've read on AR.

Feb 08, 2008 02:41 AM

Kay Frenzer-Zeeh

Buzz Marketing Pros - Chandler, AZ

Real Estate SEO

Martin and Pam - Thanks! You're making me blush!

Martin - Read your description and content out loud. It doesn't flow because you're trying too hard to cram keywords in there. Also, you're missing out on long tail keywords in your content because of this. If you write it more conversationally, you'll do better. You only need a keyword within the content once or twice. That's my quick tip of the day!

Feb 08, 2008 07:54 AM

Martin Dorgan

Prudential Indiana Realty - Columbus, IN

Thankyou Kay, I'll get right on that change. Don't blush you deserve the compliments.

Feb 08, 2008 09:13 PM

Angela St. John

Classic Properties - Gainesville, FL

REALTOR Classic , Properties ~ Gainesville, FL Re

This is a great thread, Kay. I was thinking about buying another domain for my website and was wondering if the keyword rich domain would make a difference, what with all the competition of people that pay a lot of money for SEO work (that I can't afford to do). I am going to try several of these suggestions. Thank you so much!!

Feb 09, 2008 05:29 AM

Kay Frenzer-Zeeh

Buzz Marketing Pros - Chandler, AZ

Real Estate SEO

Thanks Martin!

Angela - If you can find a keyword rich domain, go for it...they're hard to come across any more!

Feb 12, 2008 12:02 PM

Angela St. John

Classic Properties - Gainesville, FL

REALTOR Classic , Properties ~ Gainesville, FL Re

I bought buygainesvillerealestate.com and gainesvillehomesforsale.info, but I haven't had much luck as of yet. The first website I mentioned is in development, though, and is being manipulated to have really solid SEO work. Hopefully it turns out to be an okay investment (through homes.com). I really want to get on the front page! I did go ahead and set up a Word Press blog though.

Feb 16, 2008 05:26 AM

Kay Frenzer-Zeeh

Buzz Marketing Pros - Chandler, AZ

Real Estate SEO

Angela - good luck with it! What are you doing with the second domain name?

Feb 17, 2008 11:32 AM