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Imagine owning an ice cream shop and only selling vanilla ice cream??? The same question can apply to housing inventory. What does your listing inventory look like? There are agents who have the same type of listings on their shelves and seem to stay with marketing that type of home. Have you taken the time to examine exactly what you continually attract for inventory to market?
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22 Comments on Variety Is The Spice Of Life.....And It Will Keep You In Business Too!!!!
Mindset is huge....kind of like the agent who always cut her commission....and she complained that she was asked over and over....I told her that as long as she was of that mind set she would always get clients who expected a reduced commission. As agents we have to set goals...and if that goal is to get to a different price point...then we must create a strategy to get there.....work a different zip code...target a specific subdivision....what ever it takes!
I agree Barbara- I deal in multiple niche markets. I also have about 4 different kinds of ice cream going in my freezer at the moment. I guess that sums it all up!
Barbara, Wise words that come from experience. I love ice cream, your photo really got my attention.
Damn that ice cream looks good...........made it a little difficult for me to read the post, but I got through it............excellent message here Barbara, you've got to have the variety in your inventory of homes.
Unfortunately a lot of people will mix their ice cream and skin colors together and assumed that you are only one flavor agent. . .by your mere appearance.
but if life was not full of obstacles. . .it would not be fun!
I try to keep a wide range of properties. Double-wides, single-wides, shotgun homes, etc...
Deborah.....I do alot of niche marketing for just that reason....we have a great variety of listings....
Marco....I love different kinds of ice cream and homes....
Donna....I liked it the moment I saw it too....
Roger....have to have variety in life....ice cream...homes....people...
Fernando......it's up to you to make sure people don't categorize you as a one flavor agent....
Doug....the greater the variety, the more deals you'll have...what's a shotgun home???
I went to the REMAX luxury marketing seminar in Boston in order to increase my awareness of a market niche that I don't service as often. I thought one of the presenters had an excellent suggestion - the use of multiple websites each catering to a different market niche. She had a very fancy-looking one for her hi-end inventory, and another more direct, basic looking site for lower or middle market listings. It was a good strategy to keep attracting diverse clientele.
Margo....that's a good idea....I do direct mail marketing to niche areas.....it brings me buyers and more listings in a variety of price points......
I have one less variety of ice cream than Marco in my freezer! I too agree that a variety is good. I even have a few vacant lots for sale!
Ilona....lots are terrific....they make the phone ring with builders inquiring about that inventory....that means new construction is on the horizon....new construction will really make your phone ring.
I like to see a variety of inventory on my shelves. It's a healthy diet.
LOL--I certainly have diversity in my business--sales prices this year between $157,000 and $1,350,000; a couple of rentals tossed in the mix, too; condos and single-family homes; various towns up and down the Peninsula; buyers and sellers -- makes life a bit difficult, but I love the diversity--and the fact that the majority are referrals.
Susan....it makes for a healthy bank account too....
Lottie....and that's why you have a healthy income.....keep up the good work...
Variety is good. I am still trying to determine my niche. I work with a lot of buyers, but want that to change to more sellers. The more of your posts that I read, the more I am convinced!
Kristi....variety for my team refers to an array of listings that are different styles, prices ranges, locations, etc....but they are all listings and that makes our phone ring....
I have listings in difference price points which helps. Around here, the higher the price of the home, the less buyers there are. I find most buyers are in the mid $300 range and that is a great place to be in.
Jackie.....as the market changes, the buyers will be looking for homes of a greater magnitude....it's always good to have a variety of homes....the majority should be in the price range that will bring the most deals, but there are always folks looking for high end and rehabs and tear-downs.....have all of it and you'll ALWAYS have business....you'll probably have more business than others....
Barbara- your pic of ice cream caught my eye! I think that whatever you're in you need to have some diversity. When I used to place office support staff, I had clients ranging from major oil companies to law offices and small famiy owned companies. If I'd focused on oil companies, I'd have been dead in the water back in the 80's when the price of oil took a nosedive!
Kathy.....yes, that theory would apply to any business....diversity is required....and that ice cream looked sooo good when I saw it....