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Why I Chose Real Estate: The Radio Industry Turned Out Not to Be For Me

By
Real Estate Agent with Long and Foster Real Estate VA License # 0225089470

There is no short answer as to why I chose real estate as a career path.  Becoming a REALTOR® was a risk and I knew it.  Long gone were the dreams of becoming a nurse or teacher that I’d had in elementary school.  I had been a Speech Communication major in college as my Mom had implanted in my brain the idea that I should pursue a career in Broadcast Journalism.  While I had been incredibly shy up to that point in my life, that major had a way of making you step out of your shell.  And while I didn’t want to be on camera, I did have a love of radio.

During my last semester of college I got to work my (then) dream job.  I worked behind the scenes with the production staff of a popular talk radio show.  It was so much fun.  And for the next several years, I worked sales jobs around that show:  Selling the show itself for Westwood One Radio Networks and advertising for the show at the local radio station.  Somehow, that wasn’t a fit for me despite my desire for it to be.

I abruptly left that industry and was floating aimlessly in my brain.  I came to the realization that becoming a REALTOR® was it after three years of soul searching and managing the diamond department of a Jared jewelry store.  I was making commission off of every sale.  The commission percentage would be similar to what it would be selling houses.  And when one night a prior customer dragged his friend in to me and insisted he also use me to purchase his diamond engagement ring, the light bulb went off.  It was time to move this referral system to the next level.  Why settle for that commission on just a $10,000 engagement ring?  Why not a house?

I had been told that real estate was where I would find a fit for years.  Back in the radio days, one of my bosses, whose wife was a successful agent, and a co-worker, whose aunt was also a successful agent, predicted that was what I would end up doing.  My then fiancé also told me that was where I would find success Well, they were right.

I knew I was good at sales, and let’s face it, being a REALTOR® is just that….a sales job.  But to be successful in any sales job you need to like your product and your clients.  I can’t express to you how much it DOESN’T feel like work to wake up every morning and help Buyers and Sellers through the process of a real estate transaction.  And it doesn’t FEEL like sales.  It just feels like I’m helping people.  The paychecks are certainly a nice benefit. 

Before I became a REALTOR® I had bought and sold homes and thought, looking at the commission line on the HUD-1 settlement statement, how lucrative being an agent would be.  Easy money was my thought.  Well, despite learning it’s anything but easy; I am here to tell you it can be very lucrative.  But again, you have to love what you do. 

Solving problems, marketing, turning up prospects and negotiating contracts are the things I was truly born to do.  I am so glad that I took the risk and made real estate my chosen industry.  I don’t ever want to do anything else.

 

Comments(21)

Chris Ann Cleland
Long and Foster Real Estate - Gainesville, VA
Associate Broker, Bristow, VA

Gary: Sales is in my blood, as it iturns out.  My grandfather on my Dad's side was a fantastic salesman.  Wish I'd known him.  I only hear the legends when my Uncle compares me to him.

Jul 28, 2011 12:26 PM
Michelle Gibson
Hansen Real Estate Group Inc. - Wellington, FL
REALTOR

Chris Ann - Love the baby picture, you're so adorable.  Real estate has a lot of ups and downs, but I love every minute of it and glad I too took the risk.

Jul 28, 2011 01:27 PM
Patricia Kennedy
RLAH@properties - Washington, DC
Home in the Capital

Chris Ann, you were an absolutely adorable little girl!  And I think we all love real estate, even if it is a really scarey way to make a living!

Jul 28, 2011 02:49 PM
Elizabeth Weintraub Sacramento Broker
Elizabeth Anne Weintraub, Broker - Sacramento, CA
Put 40 years of experience to work for you

I thought about being a bank robber, or at least that's what I used to tell my parents just to stir them up. Yup, I'm gonna grow up to be a bank robber. Where do robbers rob banks? Because that's where the money is. And lookie here. Here I am in real estate, LOL.

Jul 28, 2011 02:50 PM
Chris Ann Cleland
Long and Foster Real Estate - Gainesville, VA
Associate Broker, Bristow, VA

Michelle:  Looking back at baby pics, that was the picture when I started to look like ME.

Pat:  Gets less scary the more I'm in it.

Elizabeth:  I guess as Short Sale Agents we are bank robbers of sorts, aren't we?  :)

Jul 28, 2011 03:02 PM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good evening Chris Ann,

Love your entry..enjoyed ready your history and how you got to the place you are :).

Jul 28, 2011 03:05 PM
Michael Jacobs
Pasadena, CA
Pasadena And Southern California 818.516.4393

Hello Chris Ann -- nicely written.  Isn't it interesting the different paths that lead to this industry?   Thanks for sharing yours.

Jul 28, 2011 10:20 PM
Jackie Connelly-Fornuff
Douglas Elliman Real Estate in Babylon NY - Babylon, NY
"Moving at The Speed of YOU!"

Love your baby picture! How cute :)

At least you were in sales before real estate. I wasn't. Not even close. As long as we are happy and love what we do, then it's all good!

Jul 28, 2011 11:37 PM
Barbara Hensley
RE/MAX Properties - Rockwall, TX
Homes for Sale in Rockwall County, Texas

Chris Ann - I enjoyed reading about your journey to find the perfect job - real estate!  Looks like you found a great home for your talents.  Congratulations and good luck in the contest!

Jul 29, 2011 01:09 AM
Alan Gross
PrimeLending, A PlainsCapital Company, Equal Housing Lender - Bethesda, MD
Loan Consultant

It's small wonder you found success in real estate. That's quite a path you took to get there. You obviously like helping people and real estate is a great place do that.

Jul 29, 2011 01:43 AM
Chris Ann Cleland
Long and Foster Real Estate - Gainesville, VA
Associate Broker, Bristow, VA

Dorie:  Thanks.  I look back to how I got here and it all makes perfect sense.

Michael:  Real estate is rarely the first choice of industry for anyone...except maybe legacy babies like Donald Trump's kids.

Jackie:  I fought being in sales tooth and nail, but it's always where I ended up.  It was meant to be.

Barbara:  I love these contests.  They make you think about things you wouldn't normally delve this deep into.

Alan:  I do enjoy my job.  And it's funny how my path is continuing to take shape as my journey continues.  I now teach for PWAR...so there's some of that teacher coming out in me.

Jul 29, 2011 04:42 AM
Wendy Hayden
Photographer, Home Stager, ePRO - Richmond, VA
Chesterfield, Richmond & Powahatan

How interesting that you had been told for years that this is where you should be.  Glad you listened eventually and found your calling.  When you find the right fit, everything seems to fall into place.  Congrats!  And yes, the baby picture does look like you, not just a "baby."  Very cute!

Jul 29, 2011 09:42 AM
Robert Hammerstein -
Christie's International Real Estate - Hillsdale, NJ
Bergen County NJ Real Estate

Chris - Nice and well written post. Love the baby picture as well. Things do work out for the best as you see. Great job for the contest.

Jul 29, 2011 11:42 AM
Al Raymondi
Ocean View Realty Group in Ormond By The Sea Florida - Ormond Beach, FL
Ormond By The Sea Florida - Home and Condo Sales

Great entry Chris Ann, best of luck in the contest.  The work you put into it really shows through. 

Jul 29, 2011 12:56 PM
Lloyd Binen
Certified Realty Services - Saratoga, CA
Silicon Valley Realtor since 1976; 408-373-4411

Interesting story.  Ah, the twists and turns of ones life.

Funny you thought of nursing.  You remind me of a nurse-turned-(excellent) agent with whom I worked.

You're fortunate to have found congruence between your personality and your career.

I was a school psychologist/psychometrist when I got a my RE license at age 27.  My youthful idealism got mugged by beaurcratic school district reality. 

Jul 29, 2011 07:22 PM
Chris Ann Cleland
Long and Foster Real Estate - Gainesville, VA
Associate Broker, Bristow, VA

Wendy:  It is odd that others saw this in me before I did. 

Lisa & Robert:  Thanks.  Scanning this baby picture makes me want to scan and preserve all of my old childhood photo digitally.

Al:  I liked your entry as well. 

Lloyd:  I was once told that nurses and teachers make the best real estate agents because of their attention to detail. 

Jul 30, 2011 06:22 AM
Deb Brooks
Brooks Prime Properties Wichita Falls Texas - Wichita Falls, TX

Chris Ann, a true salesperson is never afraid of "not" making money. You strike me as being terrific at your profession. Thank you!

Deb

Aug 16, 2011 10:34 AM
Chris Ann Cleland
Long and Foster Real Estate - Gainesville, VA
Associate Broker, Bristow, VA

Deb:  What a nice thing to say.  Thanks. This contest was fun.

Aug 16, 2011 11:15 AM
Anne Clark
Metro Referrals - Gainesville, VA

Love the picture you included in this post of yourself.  I don't think I really have heard much about your radio days.  Will be an interesting topic next time we go to lunch.

Aug 28, 2011 08:25 AM
Chris Ann Cleland
Long and Foster Real Estate - Gainesville, VA
Associate Broker, Bristow, VA

Anne:  I have a lot of old photos that I need to scan and save digitally. 

Aug 28, 2011 08:54 AM