What is a Fan Page?
This is what Facebook has to say about a “Page” -
A Facebook Page is a public profile that enables you to share your business and products with Facebook users. When your fans interact with your Facebook Page, stories linking to your Page can go to their friends via News Feed. As these friends interact with your Page, News Feed keeps driving word-of-mouth to a wider circle of friends.
Facebook pages are similar to that of a normal facebook profile but only differs in that it is for a website or, a business. It gives you access to create a profile for you business where your customers and prospects can interact and you can easily publicize your business without spending too much money.
Why Realtors need a Facebook Fan Page
Facebook Fan Pages have become an essential part of our business. Because a Fan Page is Viral – Just like a facebook profile that is viral and keeps attracting newer friends, fan pages too are viral. It attracts connections from your fans and virally builds a huge list of people who are following your updates and your website. Whenever anybody joins your fan page as a fan, this is published in their news feed and is available for all of their connections to read. This viral behavior in turn will send lots of traffic to your websites..
- Fan pages help you build a Brand – One of the most important things to do as a REALTOR is to build a brand for yourself. A brand gives you and identity and builds confidence in you by both buyers and sellers.
- A Facebook fanpage helps you build this brand image.
- It shows that you are updated – Yes, that is right! You have to remain updated with the trend and follow the trend if you wish to gain acceptance. Web 2.0 and Social Media is the trend. Twitter, Facebook, Youtube etc. are part of this changing trends and you have to be a part of it or you may as well pack up and go sell shoes in Nordstrom!
- A Fanpage provides an alternate address for your Business – An alternate address is always important. When we as individuals ensure that we maintain an alternate email address, why should our businesses not have one? Assume a situation where your website goes down for a few hours. Your business will have an alternate address at your Facebook fan page so that people can find you.
- If you aren't able to write the necessary code to produce a great fanpage for yourself, there are many companies that can produce one for you. If you would like some recommendations, feel free to get in touch with me.
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