Homebuilders are offering so many incentives today, just to get your signature on the contract. They may throw in a free pool, incentives as high as $20,000.00 to $30,000.00 and no closing costs. Heck I heard one home builder advertising the other day on the radio, and they were giving away gifts worth about $100.00 just to come by and see their home models. Homebuilders are feeling the real estate crunch just like everyone else and they are playing the incentive game to sell homes, plain and simple.
Here is the catch, when you sign contract the builder usually will make it clear in writing and verbally that you must you use their "Preferred Service Vendors" to get these incentives. This means you will not have a choice on which lender to choose from. You must go with "their guy" no matter how expensive it is.
So here is the big choice, should I choose to take these incentives and pay more for lender services or, should I NOT take the incentives and work with better lending alternatives?
I talk with a lot of borrowers who come to me with this dilemma. My answer is simple: It really depends on your unique situation.
Here is what I would suggest to do:
Step 1:
First, before you ever step a foot into a new home subdivision, go seek a professional lender and get pre-qualified for that home loan. That way you know up front how much you can buy, what loan options are best for your situation and what the true costs of that mortgage. Have your mortgage lender prepare a Pre-qualification Letter.
Seek out a professional real estate agent, and get buyers representation. Most of the time a builders purchase contract can be in favor of only their interests. You want to make sure your interests are being satisfied.
Step 2:
On the first visit with the new homebuilder, it is crucial that you bring your real estate agent with you. Your agent will get you completely registered with that builder, so if you go back later to re-visit without your agent, you still have agent representation.
If you find a home you want to put an offer in on, find out what incentives are being offered. Talk these incentives over with your real estate agent and make sure these are "REAL" incentives. Sometimes the incentives they offer, do make much sense and just asking for a reduction in price might be better.
Find out if they are requiring the use of their "preferred lender". At this point I would have your agent hand the builder your pre-qualification with your lender of choice and let them know you are already approved with another lender and would want to work with that person. The builder may at that time go ahead and agree to allow that.
If they come back and state that you have to use their "preferred lender" or you will lose the incentives, then you made want to try a couple of different leveraging techniques.
Leveraging Techniques:
Leveraging technique one: Do not agree to sign any contract until they agree to let you use your lender of choice. Make them call their corporate office and check if they can make this happen. At the end of the day, the builder really does want to make a sale, and if they think you will walk away from buying, they may give in.
Leveraging technique two: Do not sign the contract until you are provided a Good Faith Estimate, Truth in Lending Disclosure and a Pre-qualification Letter from their "preferred lender". Now you have time to review the loan information from their "preferred lender". If you notice that they are not offering competitive rates, products or services, you can now call your builder again and state that you do not want to use their lender because you do not like the loan they are offering you. At this point, usually one of two things will happen. Either they will give in and let you use your own lender or make their preferred lender match your lenders fee and rate structure. Once this happens, you just need to make a final decision. At this point, either way you have won.
I have always told my clients that I cannot always beat the builders "preferred lender", but I will help my client end up with a good loan. Doing the right things for my clients is the most important thing, and if I do not end up with this loan, its ok, we will have plenty of chances to work together in the future. The last thing I ever want to see happen is a borrower go into a new home subdivision and walks out with a "BAD" loan. Then you the consumer will need to spend more money later having to refinance out of that loan. In the long run, this could be more expensive then just going with your lender of choice and losing the incentives.
We are unique people out there. We expect better then "would you like fries with that drink". I just have learned to use my Midwest values and transfer them into my mortgage business. If you are looking for something a little more unique in your next mortgage loan, please do not hesitate to get a hold of me.
My name is Gary Miljour and this is what I do best.
Gary Miljour- Mortgage Lending for Arizona and California
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