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Is Your Real Estate Practice from the Past, the Present or Back From the Future?
Would it not be a cool to be able to travel to the future and have a quick look how Real Estate is done in the future and how we then could leapfrog our business and market share .....
I know, we may all be hoping that we get past this current mess first, but we all know "logically" that we will and that a true economic and real estate recovery is just a matter of time and effort....
But what if your really could take a look at real estate say 5 or 10 years from now...... How cool would that be...... and so we just did it ... we stepped in to our minivan (the DeLorean was in the shop again) and started the time warp process, and you may have noticed the thunderstorms in your area overnight..... yes that was us.... and we apologize, for the lenght of this post, but you can't travel to the future and no have a lot to talk about.......
Now off course we only had limited time and could not possibly cover every part of the continent and every part of the business, but here is our summary..... and yes we did keep a few secrets for our selves (like the winning lottery numbers for......)
Off course You do not have to agree with and or act on our assessments at all, but this is what our review of the past present and future looked like and you might want to create your own review and determine if it is time to retool and or sharpen some of the tools you are using today....
So Let's have a quick look at 4 key areas of our business Past Present and Future. And off course we did not actually travel to the future, and we do not know what the future will bring exactly, and even if we think we do, we do not know when and to what degree integration will occur, but it is fun to play with these concepts and see where it may lead.
We think, that for the most part, we likely all know where our individual businesses are in comparisons to our competitors and our current local market conditions ........but what about the inevitable or already starting Real Estate Recovery in your market and your own practice.
Web / Cloud
Manual, visit all needed resources
Web & Manual
Web / Cloud, live feed instant & direct access
Buyer focused Services
tour homes and writing deal
Agency, CMA's, many specialized support systems
Same & higher integration of technology & fee for service compensations models to cover a variety of options
Sellers focused Services
Seller agency & high duty of care, advertising, & traditional services
Single & some dual agency, bundled & or limited services, variety of compensation models
Single Agency, full, limited & fee for services, many add ons & options
Contracts & closings
Manual and in person
Manual, fax, email, web
Web / Cloud, live feed instant & direct access
Contract to close
some follow up and assistance mostly face to face
great deal of nurturing, hand holding and confirming all is moving in the right direction
increased services, ad ons, like concierges, moving assistance, relocation & more
Mailings & some face to face
same +, newsletters, emails, some client appreciation events & benefits
High Tech & High touch follow up systems, & client benefits services & perks
Lead Generation & Servicing Past Clients
New Leads, Soft Sell Approach
Advertising, mailing, sphere, Network
Web, Social Media, Network, Sphere, Email, Text, Meet ups, ad-words, video
Web / Cloud, live feed instant & direct access, mobile, texting, meet up, social media, & Networking
New Leads, Hard Sell Approach
Cold Call, Door knock, FSBO, EXP
Door Knocking, FSBO, EXP, Email Blasts, Automated Phone systems, foreclosure,
Web reversed ISP solicitation, door knocking, FSBO websites solicitation, social media blasts and hard sell
Some specialized services
Distinct and the norm with highly sophisticated systems, services and benefits for buyers
Some Agency based Specialists as well as Developer Sales staff
Agency based specialists & many None Agency Based Builder Developer Staffed or contracted
Very Limited Agency Based, high technology integration and lead capture (selling referrals to Agents)
Past Clients Services
unfocused, and limited
focused and with "referral" purpose
added services and benefits, concierge, decorating, reno's, maintenance, relo, retirement planning etc.
B2B Referral Generation
Some semi unfocused, company conventions, and association events
Very focused, BNI, Targeted to Niche and objectives, some paid for from 3 rd. party sources
formalized in contracted relationships, from your networks, paid for from 3 rd. party
Nice when it happened
business objective and confirmation of higher than average quality of service and follow up
Raised to very sophisticated methods, with benefits programs, rebate, discounts, perks programs etc.
Walk in's, Open houses Farms, Signs,
web, email, farm, social media, 1-800, video, networking
Mobile / QR/ meet ups/ social media/ and back to very basic face to face offering very high touch services to your Niche
mostly uncapped splits with company
mostly a capped split or compensation with company
capped compensation and Fee for service
Personal Marketing costs
Mostly Agents direct
Agents & sponsored by 3 rd. parties
Space, Services, Equipment & Operations
Mostly Agents, some Company
Agents, may see some return to full service companies , and also sponsored by 3 rd. party
80/20 Agent to Company
95/5 Agent to Company ratio
Agent paid most
3 rd. party sponsored
Agency wide Buyer and or Seller Representation, some Declared agency
Single Person, Single Agency, and abolishing of any dual agency or dual representation within companies
Company to Agent Relationship
Independent Contractors & some Company to personal incorporation
Company to Personal incorporation, company out of the agency side at all, and strictly a service provider to the single agents.
Real Estate Boards
Old Boys Club with almost absolute local control
Service provider with some control over agents and agencies
Merges will be a must Redundant as all but a few will services be 3 rd. party services
the Cat's Mia ow and the a real must.
Diminished influence and Value
Redundant, technology based service providers will replace anything the MLS provides, and Anti competition laws will have broken the NAR & CREA Control
Regional and National Associations
Control almost all Aspects of the industry
Merges will occur and Control will be limited by Anti Trust and Anti competitions laws
Number of Agents
High Realtor to Consumer ratio
Increased due to many part time agents
Reduced due to high costs, and requirements
Single Agents, Teams, and some "true Businesses"
Single Agency will force remaining agents to function and operate as true businesses
Some Buyer Agencies
Single Agency will allow any "none" competing option
Client Compensation models
Full Fee, Full service
Some Discounted Fees and Limited Services as well as the traditional models
Fee For Service, discounted models and traditional models as well as add on's extra's and specialty services
So the questions raised by this post really are:
Are you working to catch up to the present from how it used to be?
or are you now looking to the future in order to ensure an ever "Increasing Share " of your local market...
You see, regardless of what the market conditions are all around you, if you have the systems, activities and operations in place and they are working at higher than average levels of efficiency, you will increase your proportional share of your local market and over time that will translate in a huge leap in increased business overall as your local real estate market recovers, and trust me.....
Disclaimer: ActiveRain Corp. does not necessarily endorse the real estate agents, loan officers and brokers listed on this site. These real estate profiles, blogs and blog entries are provided here as a courtesy to our visitors to help them make an informed decision when buying or selling a house. ActiveRain Corp. takes no responsibility for the content in these profiles, that are written by the members of this community.