"If you clump them - they will come"

Have you ever thought of doing a Progressive Broker Open House? What is it - well it is where several agents get together on the same day to open several listings. You don't have to limit yourself to only listings in your office - open it up to other agents who have listings near yours. That will also help with attendance since you will have agents in other offices promoting your listing along with theirs.  A great way to build relationships with agents from other offices.

  • Keep houses within a mile of each other. The closer the better. Condo complexes are great for this.
  • Provide directions to each house on the flyer. Put them in a proper driving order.
  • Get together with the other agents and split the cost of a raffle prize.
  • Have agents "qualify" for the raffle by attending all houses. Two ways to do this. Have them drop a card at each house and sort them out at the end. Or have them drop a card at each house and use one of their cards to get initialed at each house that they drop at the last house.
  • Put the MLS numbers with each address
  • "You are invited to 5 Broker Open Houses" makes a title that attracts interest.
  • Let agents know what you are serving for food. You can also have the food split between the houses. Have one agent do appetizers, another sandwiches and a third doing dessert.
  • Bulk email can get the message out there quickly but don't forget to fax. Check with your local board to see if they will send out these kind of announcements.
  • Call all the surrounding agencies on the day of the event to remind them of the "Free Lunch" or "Fab Raffle Prize"
  • Add the agents who attended to your agent email database so that you can contact them in the future.

Feel free to add your ideas to this list - the more the merrier!

Portsmouth Harbor LightPortsmouth Harbor Light, New Castle NH

Shannon Aldrich, Keller Williams Coastal Realty Portsmouth NH For more real estate information on the Seacoast of New Hampshire and Southern Maine please visit http://www.realestateseacoast.com/ Check out the extensive area links for entertainment, shopping, city/town sites, schools, hospitals, golf courses, restaurants and more.

Related Articles:

Broker Open House Kit

Hot Chicken Lunch with Pie

Shannon Aldrich

Keller Williams Coastal Realty

Portsmouth, NH

www.RealEstateSeacoast.com

 

 
Post is included in group: Open House Stories

7 Comments on Progressive Broker Open Houses

OCT
19
2007
Shannon, Welcome to active rain.  It's a great idea we do a broker open once a week, its a great way to see new listings
5:14pm • #1
592,584 Points 35 Featured Posts Localism Sponsor Outside Blog
Welcome to ActiveRain, Shannon, from a fellow KW agent! Las Vegas really doesn't have a lot of broker opens, but I really like the idea of working together on them. We need to remember that more often than not it takes two agents to get a home sold, and knowing each other better can only help.
10:18pm • #2
Shannon - I have been doing this, and never had a name for it now I do thanks
10:22pm • #3
OCT
30
2007
not only have i participated in going to this style of open house, ive also held them this way too.  attendance seems to at least triple and the feedback you get is a lot better.  it has helped me address certain issues of concern with my sellers as well.
7:55am • #4
NOV
05
2007

We have had great success with Broker OH's in the past and you're right, keep them close and you'll attract a decent crowd. We have had instances where buyers and neighbors even attended. We have also presented the idea of advertising across agencies in our local paper to get buyers to preview all open houses in one town/city on a particular Sunday to highlight that location.

3:36pm • #5
NOV
06
2007
146,637 Points 5 Featured Posts Outside Blog
Sounds like a great idea- we do something simular in our company, we call it the caravan tour.
7:49pm • #6
NOV
20
2007
1 Featured Post

Brian - Thank you for the welcome.

John - As a fellow KWer you know this also helps satify 10-5-15-5. How do you preview houses in Las Vegas?

Dan - Feel free to use the name - it helps me explain it when I am talking with other agents.

Joshua - The more the merrier I always say

Jeff - I always welcome the neighbors. I have been known to advertise free lunch to them too.

Maureen - We do a caravan as well. I like this for the interaction with agents outside my office.

11:10am • #7

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Shannon Aldrich ~ NH & Maine Real Estate Seacoast

Rye, NH

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Keller Williams Coastal Realty

Office Phone: (603) 610-8511

Cell Phone: (603) 502-7660

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Sharing perspectives about living in the New Hampshire Seacoast & Southern Maine area from a native professional real estate consultant. Marketing ideas for other real esate agents that can be used in any market.


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