OK, don't laugh but I see this all over the net. I guess I notice these things more since I am no longer a REALTOR and tend to look at the Internet marketing of REALTORS as a consumer. So lets dig a little deeper and without your REALTOR hat ok?
CRS,ABR,CDPE,ALC,CCIM,CRS,CRE -There is More Where These Came From
As a consumer? What the heck is all that? What does it mean? They sound important but what do all the letters mean? Why do some agents only have a few? Could this be their license #? HUH?
OK, I hope you get the point and I am in no way knocking designations! Many designations require true skills and actual experience, I understand and respect those that have taken the extra steps to better themselves but take a minute and look at it as a consumer.
REALTORS - if you want your designation to really work for you. Let consumers know what the heck they stand for. I mean if you really look at it, its not impressive based on a bunch of initials..its rather silly looking but if you were to take the time and explain what the heck all those letters mean, it would help the consumer to understand the importance of your additional training, expertise and experience rather than bragging rights of something they will not know based on initials. Do you think consumers will automatically Google it? Do not assume anything!
Better yet..why not consider...
Creating a kick butt bio of yourself and a full explanation of your designations on a page of your website can always be very useful. Add that link to all of your social profiles or go ahead and add your designations directly to your profiles. I would pick the most cherished designation initials to sit by your name or at most two! Providing a full explanation of your real estate designations can help consumers understand what all the initials mean.
What do you think? And do you think having 8 sets of initials behind your name really impress the consumer or does it confuse them?