Just a few links and comments on some posts about great clients, how homebuyers choose agents, and Redfin's latest idea.
Mike at Altos Research had a great post the other day entitled “The Perfect Home Buyer.” His post was actually inspired by a post at SEOmoz, but as Mike says, it relates perfectly to the real estate industry.
There’s another post by Kevin Boer at 3OceansRealEstate about Redfin’s great new idea. Apparently, Redfin wants people to go around to open houses, take pictures, and blog about them.
RealBlogging has a post about a new survey that says that 80% of homebuyers start their search on the internet and most of them then go to an agent. While that isn’t anything new, an interesting point is raised about how homebuyers choose their agent. I would think that traditionally, people go with a friend’s recommendation or just start calling agents. That could be changing some with the use of the internet and blogs as they allow readers to get to know them a bit through regular writing. And I completely agree with this comment at the Future of Real Estate Marketing: “Online reputation management is going to be a critical part of any agent’s marketing strategy going forward.” I know there have been some sites attempting to do this, but it will be interesting to see what really sticks.
The full post can be seen at my site.
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