Listening and Learning

Absolutely every buyer and seller has a story, some underlying reason for their behavior and actions.  Buyers have a bull’s eye they are looking for, and Sellers have price point; all any broker needs to do is listen and learn.  Ask a buyer to describe their favorite home.  They will tell you a story about sitting around a big dining room floor, or a tire swing in the back yard.  The associate fond memories to those spots, listen to this.  Look to deliver to them just such a home.

A seller bought their home for a reason, why, you should ask?  They will give you great start on tracking down a new buyer for the home. Clues are left all around. By listening and paying attention rather than making decisions quickly you can find the way to tell a better story.

Story is more important than square footage.  It is not the square footage, it is the stories that get made within the square footage that is important.

Isn’t it true that a home is not just square feet and price but many other things.  For instance price, we live with the monthly payment and not the price and especially not that huge and scary number you have to sign on to when you get a loan.

A house becomes a home after that moment and a house can also become an investment at that moment or a poor investment.

A poor investment does not mean it is a bad home.  A house is not a home…the home is where you live.

A home creates stories that have meaning.

As a professional I am interested in knowing about my client.  My first job is to ask questions, not profile a purchase. As a highly trained professional in real estate I know how to buy and sell houses.  In fact I know how to do that very well.  This month I will close on two specific properties with more than a million price tag.  My seller is getting 98% of listed price value and was under contract in 13 days.  The averages today are