Realtor.com is an advertising site. The properties are used to draw you in so that they can build ads around the listings... this makes the site painfully slow. Realtor.com is an opt-in site missing a lot of data... it is notoriously out of date and doesn't let you know if a property is under contract... creating an unfriendly and tiresome home search. Eventually as you get more serious in your home search, you will want to "go local".

Most people don't understand why agents ask them to register on their sites to get more information about properties for sale. The truth is that we don't need it for our own listings or even those of our company (unless they have a rule) the problem lies with showing you another companies listings.

In order to address this... two options were developed; IDX and VOW.

IDX stands for Internet Data Exchange. This is an opt in (or opt out... depending where you are) system. No registration is necessary.. the listings that you are looking at should say something about "compliments of" the listing company (probably in really tiny letters) This is kind of like walking into my office, plopping down in a chair and going through the various homes magazines... it's fun, there is great information but it's lacking in depth and missing a bunch.... and you are so close to all of the real information.

VOW stands for Virtual Office Website. This means that I can treat you like the person who walked into my office asking about homes... meaning we plug in your criteria and go through the whole Multiple Listing Service so that you don't miss anything,  except that you get to do it in your own sweet time. The great thing about a VOW site is that you get access to all of the properties... there is no "opt out" for the Real Estate companies and you don't have to wait for days to get the updated info.  Some of us can also allow access to recent sold properties...  The VOW solution is the ultimate in home information, but it comes with a price... just like if you came into my office, I would have some information about you (you could lie... but that's beside the point) The National Association Of Realtors has set a national policy that all VOW sites require registration. So, there you go.  

I currently feature two different VOW systems... one of them West Suburban Real Estate was the first of its type in Illinois and has been helping people find their homes since the spring of 2000. The other site that I use: Naperville Luxury Homes offers a different format for home searches. They both offer multiple pictures, virtual tours and e-mailed updates... it's really more a matter of preference.

It's not a matter of you giving up your anonymity... it's about empowering you with information for you to enjoy some autonomy.  

 

10 Comments on Sign in? I don't even know you!

DEC
05
2006
369,293 Points 110 Featured Posts Outside Blog

Angus ~ good explanation for the consumer.  So many don't realize we have rules we must follow.   This should help many people understand why and how we must operate online.

kk

5:00am • #1
537,405 Points 45 Featured Posts Outside Blog
Good morning, Angus.  How do closed contracts compare from the two sites?
5:08am • #2
110,235 Points 26 Featured Posts Localism Sponsor Outside Blog
shooting starAngus, this is one of the best consumer posts I have ever seen, especially since it's about a topic not much covered for consumers .... and great explanations. You always teach so well.  PS: I got my cell phone head gear out today and used it in the car. I took your advice lol
5:44pm • #4
21 Featured Posts

Kristal, Maureen & Carole -   Thanks for the comments.. I've always wanted to be able to explain it to people... We aren't trying to trick them into anything... those of us that embrace online service understand the value of information and want to share it, we just have to follow the rules.

Sharon - In our market the consumer prefers the VOW, they have so much fun with it and are appreciative of the value. Our IDX is missing a arge amount of inventory.

6:03pm • #5
618,792 Points 59 Featured Posts Localism Sponsor Outside Blog

wow... "In our market the consumer prefers the VOW, they have so much fun with it and are appreciative of the value. "

I just watched a video of Laurie Janick today where she explains the difference kinda sorta.  She said VOWs are not as popular nationally.

6:08pm • #6
21 Featured Posts

Maureen - in our market the IDX is bad, so my perspective comes from the many thousands of people that have logged into my VOW's and the positive comments from them, whether they bought from me or not. Many home buyers want to stay in the system after they've purchased just to keep an eye on things. It's a great way for us to keep in touch.

Laurie Janick (I believe) is talking about people not wanting to register to get information that is already available and agents that are afraid to let the consumer know the difference. The perspective is skewed because an IDX system is so cheap in comparison, it's easy.... no registration etc... in some markets there may be almost 100% participation in an IDX, but there is so much more for the consumer in a VOW.

6:27pm • #7
DEC
06
2006
This whole IDX and VOW things still continues to confuse me.  I could never have it explained enough.  Thank you.
1:13pm • #8
21 Featured Posts

John - the whole IDX/VOW thing is confusing to a lot of people. There are a lot more IDX providers out there, it's just easier. But a VOW is better for the consumer, and the agent that has the VOW as well. There is also a hybrid system called VOW2 which features an IDX front end and a VOW back end, but the available ones are not very good (that I've seen)

4:15pm • #9
AUG
25
2007
143,904 Points 13 Featured Posts
THis was helpful. As an agent, I was never really clear on the difference. This actually makes perfect sense to me.
9:00pm • #10

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Angus in Naperville IL

Naperville, IL

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RE/MAX of Naperville

Address: 1200 Iroquois Center, Naperville, IL, 60563

Office Phone: (630) 717-7386

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