
This has been one of the BEST books for my business that I have picked up in a good long time! I joined Active Rain a few months ago, having no real idea what the heck this thing called "blogging" was, and boy, have I learned ALOT since then!!
I have only finished Chapter 2 in this book, but that chapter alone is a whole book unto itself. I canNOT wait to see what the rest of the book is going to teach me!
Chapter 2 of "Realty Blogging" breaks down all those words and phrases I've heard into plain understandable English - something that actually makes sense to me. All the posts I've read here on AR I just had a smattering of understanding, but now I can read them and actually know (sort of!) just what they're talking about. I just know this particular chapter is one that I will go back to many times, no doubt.
One thing mentioned in this chapter is the very small percentage of people who actually click on those paid/sponsored links that people pay good money for in the searches. It's less than 20%. Did you know that? I certainly didn't! The overwhelming majority of people only click on the links that come up naturally in the organic searches. That was interesting information I thought, and good news for those who don't pay for those sponsored ads.
Blogs are much more appealing to search engines than most websites because the content on blogs changes all the time, or it should if you want your blog to work for you. Most websites change very infrequently, becoming stagnant on the search engines, whereas blogs get updated with fresh and relevant content much more regularly. I liked reading that information! And that gave me a new game plan with regards to each of my blogs and websites. Now I just need to put that plan into action... ;-)
Just in this chapter alone, I learned all kinds of tips for future posts on my blogs, and I also learned some things not to do. Now I'm wondering if I should go back and tweak my past posts, or leave them and just go
forward with my new knowledge.....hmm, still thinking about that one. Several tools were listed in this chapter to help with keywords and tagging. The only "tagging" I'd ever heard of before Active Rain was like tagging someone in flag football or tagging something with your name so people know it's yours.
"Relevancy", "backlinks", "google juice", "blogrolls", "trackbacking", "permalinks", "pinging".....this is just a sample of the things that are so wonderfully explained in this chapter. I now have something in plain English that makes perfect sense to me, and I can continually refer back to it to help me just get better and better in this new world of "BLOGGING". My highlighter got a severe workout in this chapter, that's for sure! I probably need to go buy some new ones now to make it through the rest of the book!!
So, before this gets too long, I just want to say thanks to Mariana Wagner, Carole Cohen, Monika McGillicuddy, TLW, Ines, Karen Hurst, and the other fine Good Ladies for the prompting to read this book.......
Now, on to Chapter 3 and beyond............I'm so looking forward to learning even more so I can put this to use in my business!!
Ann Cummings
Ann, Thanks for the review. I will put this on my Christmas list. Sounds like a must read.