ActiveRain's own Abe Schmidt highlighted this blog to me from Jeff Bullas. Great tips on how to blog and build an audience.
Jeff six simple steps are:
Step One: Identify your Passion and Innate Abilities
Step Two: Creating a Plan and Marketing Strategy
Step Three: Building the Blog and Blogging Basics
Step 4: Creating content that engages your audience
Step 5: How to market to a global audience with social media
Step 6: Maintaining momentum