Use What You Have In Your Inventory To Capture More....
Thank you Barbara for explaining the benefits of listing your home for sale with an agent who is a strong lister and their marketing attracting many buyers. When working with a buyer usually the home they are inquiring about is not the right home for them (may need more bedrooms or bigger living area) and this agent can then help them find the right home. The agents who don't have those listings to attract buyers are not getting those calls. Great post.
I read a post written by Hella Rothwell titled “Didn’t get the listing because of my competing listing” and I thought I’d share my opinion of this topic.Having many listings is a powerful position to be held within the marketplace.Every agent strives to have the majority of listings.
People today buy on comparison.The days of a buyer seeing one property and buying that particular property are gone.Buyers today buy on comparison and if an agent is in control of the majority of the marketplace, the buyer will see it all.
We started our new construction inventory with one subdivision and that lead to another.Now we have multiple communities to market, and we have most of the new communities in Franklin.Builders are too concerned about our competing with them and would rather be on the same team!!! They also know that we market properly and receive the majority of the buyer calls for this entity.
If an agent has the inventory and the buyer calls, why would anyone list with someone else?Other agents can’t compete.Remember, success breeds more success and people like to deal with successful people. If an agent has one listing, that agent will not receive the buyer or co-broke calls that an agent with many listings receives. It’s a numbers game for the listing agent and the seller.
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