Use What You Have In Your Inventory To Capture More....
I list more homes in my market area than any other agent and my ability to cross-sell properties has advantages to both buyers and sellers. I know the Black Rock market inside and out, so even when it is not my listing, chances are I know the property better than other agents and can provide more information to buyer clients. As for sellers, a buyer may call on another property, but your home may be the one they really want to buy. I get 5-7 phone calls a week from potential Black Rock buyers. Doesn't it make sense to list your home with the agent with the most listings?
I read a post written by Hella Rothwell titled “Didn’t get the listing because of my competing listing” and I thought I’d share my opinion of this topic.Having many listings is a powerful position to be held within the marketplace.Every agent strives to have the majority of listings.
People today buy on comparison.The days of a buyer seeing one property and buying that particular property are gone.Buyers today buy on comparison and if an agent is in control of the majority of the marketplace, the buyer will see it all.
We started our new construction inventory with one subdivision and that lead to another.Now we have multiple communities to market, and we have most of the new communities in Franklin.Builders are too concerned about our competing with them and would rather be on the same team!!! They also know that we market properly and receive the majority of the buyer calls for this entity.
If an agent has the inventory and the buyer calls, why would anyone list with someone else?Other agents can’t compete.Remember, success breeds more success and people like to deal with successful people. If an agent has one listing, that agent will not receive the buyer or co-broke calls that an agent with many listings receives. It’s a numbers game for the listing agent and the seller.
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