As I watched my son work and work at this old well trying to get water, I thought about how this is like real estate today. Many years ago you would have to pump and pump and pump, just to get a bucket of water. Today, leads are almost like a faucet, you turn on your computer and there they are waiting for you.
But, a lot of agents don’t use the technology they have been given, they never hook those pipes up to the faucet. There still is work involved, but it certainly is a lot less than it used to be. Think of all the ways leads find us that weren’t there 30 years ago. We have Craigslist, Google, Websites, Blogs, Facebook, Twitter and every one of these produces leads with little effort.
Now, go turn on your faucet and work those leads. Because, if you aren’t working that faucet, then you are like my son, working a lot harder than you have to, just to get a few leads.
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