YouTube Stats that will amaze and alarm you

After Teaching YouTube classes for a while for my Realtor® partners - I was using a few stats to get an "Aha Moment" so I have been asked several times for some more juicy info so here goes:

 

Traffic

• More than 13 million hours of video were uploaded during 2010 and 48 hours of video are uploaded every minute, resulting in nearly 8 years of content uploaded every day 
• Over 3 billion videos are viewed a day
• Users upload the equivalent of 240,000 full-length films every week
• More video is uploaded to YouTube in one month than the 3 major US networks created in 60 years
• 70% of YouTube traffic comes from outside the US
• YouTube is localized in 25 countries across 43 languages
• YouTube's demographic is broad: 18-54 years old
• YouTube reached over 700 billion playbacks in 2010

YouTube Partner Program

• Created in 2007, we now have 20,000+ partners from 22 countries around the world
• We pay out millions of dollars a year to partners
• Hundreds of partners are making six figures a year, and the number of partners making over $1,000 a month is up 300% since 2010

Monetization

• YouTube is monetizing over 3 billion video views per week globally
• 98 of AdAge's Top 100 advertisers have run campaigns on YouTube and the Google Display Network
• The number of advertisers using display ads on YouTube increased 10 fold in the last year

Product Metrics

• We have more HD content than any other online video site
• We have thousands of full-length movies on YouTube
• 10% of YouTube's videos are available in HD
• YouTube mobile gets over 320M views a day (up 3x year/year), representing 10% of our daily views
• The YouTube player is embedded across tens of millions of websites

Content ID

• Content ID scans over 100 years of video every day
• More than 2,000 partners use Content ID, including every major US network broadcaster, movie studio and record label
• We have more than six million reference files (over 300,000 hours of material) in our Content ID database; it's among the most comprehensive in the world. The number has doubled in the last year
• Over a third of YouTube's total monetized views come from Content ID
• More than 120 million videos have been claimed by Content ID

Social

• Nearly 17 million people have connected their YouTube account to at least one social service (Facebook, Twitter, Orkut, Buzz, etc)
• Over 12 million people are connected and auto-sharing to at least one social network
• 150 years of YouTube video are watched every day on Facebook (up 2.5x year/year) and every minute more than 500 tweets contain YouTube links (up 3x y/y)
• 100 million people take a social action on YouTube (likes, shares, comments, etc) every week
• An auto-shared tweet results in 6 new Youtube.com sessions on average, and we see more than 500 tweets per minute containing a YouTube link
• Millions of subscriptions happen each day. Subscriptions allow you to connect with someone you're interested in; whether it's a friend, or the NBA; and keep up on their activity on the site
• More than 50% of videos on YouTube have been rated or include comments from the community
• Millions of videos are favorited every day

So as you can see the power of YouTube is astounding!  If you are a Realtor® and would like to learn as much as you can about harnessing the power of YouTube for listings, capturing buyers and want to get away from using it to watch cats chase laser lights then please subscribe to my channel www.youtube.com/themortgagemoment and as we roll out these quick free weekly video bursts you will be able to really enhance your web and real estate prescense.  After all if a picture is worth a 1000 words how many words is a video worth?

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This Active Rain post is by Mark Taylor, to get your free approval please call 602-361-0707. Please click on the links below to view my AWESOME websites!

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