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Staging an ESTATE

By
Home Stager with Tori Toth, International

No home is ever too big or too small to stage, why? Well, our company views every home as a product and inorder to sell that product, it must be merchandised and marketed correctly to buyers. This house at 83-43 Edgerton Blvd. in Jamaica Estates, is no different with 4 spacious bedrooms, a formal living and dining room, eat-in kitchen, casual dining area, 4 baths, a sunroom, a finished attic, a basement party room and access to the two car Garage, plus a Photo Room, Storage,  Laundry, and Utility areas, needed a staging touch before hitting the market.

This was one family's home for decades. It withstood, Sunday dinners, sleepovers, late nights working in the study and was a hobbyist's dream home with storage and nooks galore. While the late homeowner cared for his beloved home, he'd rather spend money on his children's education than fixing it up, so it must of been a hard decision for his children to put it up for sale after his passing. 

The house underwent some repairs: roofing, painting, removing carpets and refinishing the wood floors, then it was time to enter the staging team. This project was not only utilizing what was already in the home, but it involved removing alot of items to declutter and bringing in newer pieces and accessories to showcase the space.

In three short days we turned this space into a buyer's paradise, worthy of it's $1.4 million dollar price tag. Take a look at the formal living room before home staging. The paint was a stained pale blue, outdated curtains flanked the windows and doorways, not to mention the filthy tan carpet the family gathers on.







 














 

 

But look what staging did to this space, while we kept the major furniture pieces in the design all of those items listed above that were weighing this room down was removed. Accessories updated this space, while maintaining traditional asthetics. Vignettes like a place to smoke a cigar after dinner or play a competitive game of chess highlights the demographics of this particular buyer we're trying to target. To see all the amazing transformations in this house Click Here.


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© Copyright 2016 Tori Toth, International.  All Rights Reserved.

By Tori Toth Celebrity Home Stager, Best-Selling Author & Lifestyle Expert www.toritoth.com      

  

 

 


             

Liz Murray
Renaissance Home Staging & Redesign - Chandler, AZ
Professional Home Stager

Your pictures don't show

Aug 15, 2011 02:50 PM
Wendy Tomm
Beyond the Walls - East St Paul, MB
CCSP, RESA-PRO, BBB - Wpg Realtors

Tori, great article but would love to see the pictures...keep trying to resend.

Aug 16, 2011 03:22 AM
Julia Maher
Nestings: Connecticut Home Staging and Model Homes - Fairfield, CT
Connecticut Home Stager

What a lovely suite of photos, Tori!  Your vignettes really do make the house feel homey for your target buyer.

Aug 16, 2011 03:23 AM
Kathy Nielsen
http://atlantahomestaging.net - Marietta, GA
Atlanta Georgia Home Stager

Tori - I, too, can't see the photos. And... knowing your work, I'm so anxious to see what you've done.

Kathy

Aug 17, 2011 12:41 AM