Lead generation is (very) simple.

This is how easy it is to drive new customers to your business. For a second pretend you own a hardware store and “hammers.com” (the Company) calls to offer you exclusive use of their domain name (brand) through a Marketing Partnership; the domain and all its’ functionality (customer database aggregation, automated customer correspondence, marketing tools etc.) are all yours to help drive new business to your store.

Can we agree that there’s a pretty good chance that the customers that go to “hammers.com” are interested in hammers, and that you as an owner of a local hardware store that sells hammers would most likely be the benefactor of new customers based on the relationship you have with hammers.com?

Or, maybe you own a shoe store and “flipflops.com” offers you the same deal? 

You get the point.

Do you think these businesses would benefit from using these strong, one-word, descriptive brands as their own?  Would the brands help create local and organic growth for these local businesses?  Would the brands help build Internet traffic and give customers an easier track to finding you and your business?

Hmmm, you say, but all these businesses already have marketing campaigns with their own brand front and center, why bring on a new brand?  Well, what if their existing brand does very little to drive new business – especially on the web?

You see, the hardware store is called Old World Hardware, their website is oldworldhardwarellc.com. The shoe stores’ domain is shoetreeofoakforest.com.  When searched for, these stores are thrown in with all of their competitors with no real differentiation to distinguish specialty or niche?

So, how does this analogy relate to the business of real estate?  Firstly, we have to make a few assumptions about some basic business goals – let’s assume:

1)      These businesses have some interest in having a real presence on the Internet. 

2)      The operators want to grow their business

3)      The owners are concerned about innovation and competition in the marketplace

4)      Brands that have local organic and viral growth potential cut cost and improve revenue opportunities

5)      Niches are good

Do you think if these business owners put these powerful brands to work on a park bench, sponsored a Little League team or simply added the brand to their existing marketing campaigns that they would enhance their existing business with new business opportunities – especially if all the lead generation from the “big brand” was funneled to the Partner who “owns” a particular market?

Yes, no, maybe?

We think big, strong, one-word, descriptive brands are an extremely powerful tool for new business development on the web. 

You can now use one to help grow your business.

Marketing Partnership for agents and brokers:

http://teardowns.com/agent_program

Business Opportunity Overview:

http://teardowns.com/documents/business_opportunity.pdf

Check and see if your market is available:

http://teardowns.com/sellers/marketing_partner/0