I am not a web designer, however I have built several sites over the years and they always did ok with the search engines.
In the last two years my site had been slipping, (well maybe plumitting is a better term)
I had pages that used to rank in the top 5 that were now on page 5 of the google search.
I fought the computer, read countless blogs on SEO and edited into the wee hours of the morning for months. This resulted in me moving from page 5 to page 2 or three.
We all know people don't look past the first page.
My blogs ranked great, if you searched AZ windo leaks or Smelly water I would be first or seccond, but while those terms got me some expert witness work, they did not help the home inspetion business.
I worked on SEO but I discovered that all the rules have changed, it is no longer is enough to have your key words on your page, they are supposed to be in H-1 tags, and H-2 tags and H-3 Tags and embedded in images, only you can not have too many key words or that hurts you too and the ones you do have should be bold underlined or italic.
There should be a certain amount of text on your pages other than the key words Too much text dilutes the keywords, not enough text and Google doesn't like you because they think you are key word stuffing.
I decided to hire someone to rebuild my site and fix all my SEO issues.
One of my better ideas.
They rebuilt the entire site including my blog. I didn't know I had over 200 pages on my site.
Then there is the site map and the meta tags and the title and the keywords and the widgets and the plug-ins and the ... ... ...
Let me just say after working with the website company I hired, I now have a whole new respect for the people that do the job right.
I really should have known better than to do it myself. As a AZ home inspector I see work that home owners think they can do themselves too.
Like me, their projects may work but they likely don't work right.
The bottom line is let the Realtors Sell Real Estate, Let the Home Inspectors Inspect and hire someone else to to build a website that works.
If you please, Check out my AZ Home Inspection Website and let me know what you think.
It was actually built on a Word Press Real Estate Template, it was just converted to work for me.
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