Home Staging is a phenomenon that is sweeping through the Real Estate industry across the county with no signs of slowing down or going away. Yep, that's right, Staging is here to stay. But why use an Accredited Staging Professional when you the Realtor can just do it yourself, right? Well, maybe we ought to take a look at that notion.

The job description for Real Estate agents is to list, market and sell properties right? The more listings, the more sales. The more sales, the greater the income. Lots of paperwork and networking to sell homes, not to mention holding Open Houses, Broker Tours, Office Tours, Listing Presentations, Closings, etc. Wow, with all that going on when would you have time to Stage the properties?

Your home sellers are counting on you to be the expert in marketing their properties and getting them sold for top dollar, quickly. By using a Professional Stager you give yourself the advantage of keeping your relationship with your sellers clean. A Professional Stager is trained to work with home sellers to help them move in the emotional journey from home.....to house.....to product. A product that needs to be merchandised to show well and sell quickly.

Realtors who "get it" know that by adding a Professional Stager to their virtual team they are providing an extremely valuable service to their clients and increasing the odds to sell properties faster and for more money. More money for the home-seller, higher commissions, reduced advertising costs, fewer Open Houses and a reputation for being a top selling agent.

Yes, you can put in a couple of plants and pictures. You can tell that home seller that the collection of 242 ceramic clowns needs to be put away but is that how your time and efforts are best spent? If you want to focus on what you do best, which is listing, marketing and selling Real Estate, be smart and efficient. Use a Professional Stager to give your clients the marketing advantage they deserve. Referrals come from happy clients.

Marketing a house that hasn't been Professionally Staged is a lot like going to a job interview in your pajamas!

This was a child's playroom before being Professionally Staged

This is the same room after being Staged by Accredited Staging Professionals.

Feels a little different don't you think?

The investment you ask a home seller to make in Staging their house is going to be less than the first price reduction you ask them to take on their home. If an average price reduction on a $350,000 home is 5%, that is $17,500. The investment in Staging is a fraction of that.

Staging statistics prove that Professionally Staged homes sell in about half the time and for more than the non-staged competition.

Knowledge is power. Use what you know and make professional Staging a standard part of your marketing plan. Your clients will appreciate it!