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Real Estate Signage In Seattle: Catching The Eye While Speading The Word.

By
Services for Real Estate Pros with Heavy Trick Media

Real estate signs meant nothing to me before my wife and I bought our first house here in Seattle. In fact I disliked their clumsy, often gaudy bodies. Now three years into the home ownership process, the sign has new meaning and represents some of the happiest times of my life. But still, I’ve no love for the old wooden workhorse.

They do their job, however. Either one of us can spot a sign three blocks from an intersection we’re driving through while looking the other way. With no intention of moving from a home we love, we’ll still grab the opportunity to buzz a property for sale. If we’re lucky we’ll score an open house, otherwise we just feast on information, which is helpful in evaluating where we are in our investment.

I’m a firm believer that when real estate entered the digital age and Redfin and Zillow exploded with data, our thirst for information increased dramatically, and our patience to wait for it disappeared. How big, what’s it made of, when was it made, who designed it, who built it, what kind of tile is in the bathroom, who’s doing the yard, is it wired? You get the idea.

Having clients in real estate, architecture, construction and development, I’m more aware than ever of the various talents employed in making a home a real work of art. Incredible people with true gifts work on these homes, and they should be individually recognized.

So last week when a client said he needed a sign, I knew the deal – first, the usual post and plaque moniker wouldn’t do; second, it would have to fit the property; and third, there is at least a triumvirate to be represented – the architect, the builder, and the Realtor.

As I stood at the property I saw a number of things, but mainly the need for this sign to stay out of the way of construction. This meant lots of information in a small footprint. And then it hit me – the four-sided sign.


What home shoppers usually receive from a single sheet can now be appropriately delivered through a four-sided sign giving each of the parties involved breathing room, or in this case, branding room. Even were I to have the space, the four-sided sign offered more than just a smaller footprint.

Naturally my client was boggled. But after the first round of design comps, he was excited and ready to go to press. I’m excited, and the more I think about this, the more possibilities come to mind. It’s less “sign,” and more “experience.” We’ll see where it goes from here.

Comments (1)

J. Philip Faranda
Howard Hanna Rand Realty - Yorktown Heights, NY
Associate Broker / Office Manager

Intriguing. I am for anything that takes something pedestrian and makes it informative or exciting. 

Aug 16, 2011 12:50 PM