Most successful real estate agents have one thing in common... to develop their business. One way to develope future business, is to farm, or market a specific demographic. They target a specific geographic area and "farm" the area for business. Farming is essentially planting seeds for future business and one of the most productive things that we do. Keeping in touch on a consistent, regular basis, through either direct door knocking, postcards, newsletters, will eventually reap the rewards in securing a listing. Items such as calendars and pens, are also a great way to farm an area.
If newsletters are a tool you use, one important element of every newsletter are the MLS statistics. Providing this information on the sales for their neighbourhood each month to your farm area is important information buyers and sellers want to know. They love statistics about the market as it helps to keep them apprised of current market conditions . Your commentary on them builds credibility as an expert.
Emailing newsletters to your sphere of influence, past and present clients are also a great way to keep in touch, and although direct mail is still productive, a large number of residents prefer keeping in touch vie email. Monthly newsletters via email to your database each month with all the latest statistics is also a great way to keep your name and face in front of them.
And don't forget to ask for those referrals!
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