Who is listening on Facebook?
Absolutely golden post. The 1-9-90 trend is very accurate. For smaller brands, breaking past the 100 like mark is difficult because this trend exists. I'd be curious as to what kind of posts might fall outside of this 1-9-90 trend....especially if offering $100 doesn't do it...
Recently, Jeff Turner wrote this blog post -- Your Facebook Friends Are Not Really Listening.
The blog post was a response to this tweet: @imranpoladi says his friends on #Facebook follow the “1-9-90%” trend… 1% comment, 9% Like, 90% are just listening
Turner went on to explain that while he liked the symmetry of the statement, he found it hard to believe that more than 10% of your Facebook friends even have the chance to be listening. This is due to Facebook's throttling functions and the shear capacity that any of your friends have to actually pay attention to what everyone in their feed is saying.
Also ready to prove a point I posted this:
At the time of the post I had 311 Facebook friends. 10 people posted comments.
The next day I continued the test by sending this email:
SUBJECT: Who is listening on Facebook?
If you wouldn't mind answering- I'd really love to know! Thanks.
Yesterday on Facebook I posted this comment:
If you would like me to send you $100 please post here, even if you are just listening. Thank you.
Please choose the best answer below:
- I didn't see it
- I saw it but thought it was spam
- I saw it but didn't want your $100 so I didn't respond
- I saw it but knew you wouldn't send me $100 so I didn't respond
- I responded - now send me my cash
I sent the email 279 of my 311 friends. 81 were opened and 53 people responded. Here are the results as reported by SurveyMonkey.com
How this breaks down:
The Facebook post yielded 10 online response, or 3%. The survey showed that at least 25 of the 311 were indeed listening, or 8%. If you add the 5 who actually responded on Facebook but were not accounted for in the survey the percentage rose to 10%. (Jeff Turner's original guess.)
Now let's do the numbers on the email. 29% of the people opened it and 19% of people were willing to engage by responding to the survey.
What this means:
If you are looking to connect with your audience and encourage engagement the numbers are in. Email is still very much alive and should still be a part of your marketing mix.
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