A group of local businesses and community leaders have developed an idea to boost Tallahassee’s economy and housing market. They have formed a Choose Tallahassee Action Committee that will launch a campaign in early 2012 to entice Baby Boomers across America to retire in Tallahassee.
There are roughly 78 million Baby Boomers in the USA. If the campaign was able to attract as few as 2,000 boomers, it would have a big impact on Tallahassee.
There is much in Tallahassee to attract retirees. The climate is mild, there are many cultural events and activities, people are friendly, and excellent medical care is available.
An AARP poll indicates that one out of four boomers is looking to relocate after retirement and according to Dave Bruns, marketing manager for AARP’s Florida State Office, "Tallahassee has what today's boomers want."
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