Expired listings made easy by Broker Bryant.

Hi folks. Today I want to talk a little bit about soliciting expired listings. If you read my blog then you know I LOVE expired and withdrawn listings. They are by far, my number one source of business, even though blogging is slowly catching up.

I have been soliciting expired listings, every day, for 10 years. It's one of the things I never stop doing and it's also something I have to do first thing every day or my whole day is thrown off track. I've made it a habit.

It's my opinion, as a listing Broker, that there is no better way to get listings. I mean think about it, these folks have already decided to sell and they have already decided to use a REALTOR®. How can it get any better than that? It can't.

If you want to be a listing Broker, you really need to make this part of your marketing plan. Whether you are in a Seller's market or a Buyer's market the person with listings rules. Of course, this assumes they are priced right and ready for the market. I am not an advocate of taking every listing that comes your way. I strongly believe you should pick and choose and only list properties you can sell.

One of the advantages of having an expired listings program in place, is, if you are consistent with it, you will get enough real Sellers calling that you have the luxury of only taking good saleable listings.

I actually turn down more listings than I take. Unfortunately, in my market, Poinciana Fl, many potential Sellers owe way more than I can reasonably expect to sell their property for so I have to turn them down. With very few exceptions, I'm too busy to deal with short sale listings right now.

OK, back to my expired listings program. First, I believe in simple. If it's too complicated you'll find reasons not to do it. So this is what I do and what works in my market. I mail one letter, to every expired or withdrawn listing in my market area, every day. That's it!!! I don't call them. I don't knock on their door and I don't follow up with them. One letter, one time, every listing, every day. Is that easy enough for you?

Here's the key. Just do it. That's it folks my big secret. Just do it. OK, so since you asked, I'll give you a little more information:

Don't try to pick and choose which listings you feel will list with you. Hit them all.

Have a standard letter and just personalize the envelope.

Mail to the address in the tax records.

Don't try to see if they have re-listed. What difference does it make? If their listing expired you are within your right to send them a letter. They may list with you the next time around.

Make it a one page letter with some color and enclose a business card.

Make sure your letter has your website and blog address.

Here's another add on advantage to working the expired listings market every day. It forces you to look at your MLS Hot sheet. Every morning I see what's new on the market, what sold, what was reduced, what went pending, what expired and what was withdrawn. Can you imagine how much market knowledge I have just by doing this one thing, every day, for 10 years? Well, I'll tell you, it's a lot!

Now folks, don't start this program and then start complaining because you haven't received a listing call from it in 4 months, "the program doesn't work". If it doesn't work it's because you quit. I don't care what kind of marketing you are doing, if you don't commit to at least a year, you are wasting your time and your money.

If you are in a difficult market, like I am right now, then there is no better time to start taking listings. It will give you increased visibility in your market. It will give you a better chance of getting some sales and it will help you improve on your communication skills. It's not easy keeping a Seller appeased for months on end. Now's the perfect time to learn this skill.

Trust me on this, when the market changes, the folks with a ton of good saleable listings will dominate. If I were you, I would start loading up, while they are so easy to get. I hope this post helps you to get motivated. Don't put it on your "to do" list.....just do it!

Heck, I'll even help. The letter I use is imbedded in this post here. Feel free to modify it to work in your market and go for it. The rest is up to you. Just stick it in a envelope and lick the darn stamp! Do it! Will you?

***The video is the property of ROAR! Productions and TLW will shoot you if you steal it!

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Posted by Bryant Tutas Broker/REALTOR(R) Tutas Towne Realty, Inc on 10/22/2007 06:54 PM

Comments (98)

expired listings, educational

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98 Comments on Expired listings made easy by Broker Bryant.

OCT

2007

Reserved Parking For "The Lovely Wife"...TLW...ROAR!

Blog Boy...

You and I both know expired listings are "Our Seller's" waiting to happen :)

Nothing like 'locking and loading' next years business :)

By the way...How come I always have to be the bad guy? OH. I know...

Cuzz I will shoot them :)

TLW...ROAR!

BB: Thanks for the great advice. I had started a similar program a few months back, but gave up too quickly. I think it's time to re-institute it. Thanks for lighting the fire under my ***. Guess I'm going to have to wake up a wee bit earlier in the morning and get to work.

Still digging on that vid :)

I love that video, and gotta love Julio too! btw - I would check if the expired listing is an owner agent. I just embarrased the heck out of 4 agents last week when I let my own house expire. It was prettty funny (and a bit cruel).

Don't even need to lick the stamp anymore - they're pre-stickied.

- James

BB - Sometimes it's just better to be the second agent.

Oh My Bryant; What a great post, I have been trying to work out a plan for expireds that allowed me to contact folks without feeling too pushy. I love it and you even helped with a plan for the letter, to have a template to work my stuff into was great. Thanks so much, you can be sure I will be checking in again to see what you are chattting about. I hope to be such a great contributor to others on the AR network soon.

James, So true!!! I guess there really are no excuses. They really are a great source of business. My market is loaded with expired listings right now, about 20-25 a day. Still only takes about an hour of my time. I actually find licking and sticking kind of relaxing. Must be the glue :)

Ines, Yikes!!!! You know when I recognise a REALTORS(R) name on the tax role I ALWAYS make sure they get a letter. Not sure why. At least it gets a card in their hand and yo just never know. They could be moving out of the area and need my services. Crazier things have happened. I send my letter to bank owned properties as well. I don't eliminate any of them.

Hey Brian. Just do it while your having your morning cup of coffee. What I do when I have some free time is go ahead and stuff a 100 or so envelopes and stamp them. Then all I have to do is write the name and address and they are in the mail.

Hey Hun, That video cracks me up to. A little long but funny.

I did it! On Friday I went back 2 months and gathered all the expireds. I did check them against tax records and also checked to see if they were re-listed because some were a few weeks off the market. Oh, and I checked to make sure they weren't agent-owned!

I modified the letter you so generously provided (several weeks ago) and sent them out Friday! My contact information is all on the letter, and yes there's color and it's very professional looking, and I included one of my notepads (thought that would get them to open the envelope to see what "freebie" I was giving out).

Thank you, thank you! I will let you know when I convert my first "expired". Do you expect royalties or anything?

Hey Royalties...

What a 'novel' idea :)

TLW...ROAR!

Marlene, The majority of the time I'm 2nd or 3rd. Sellers certainly seem to be a little more reasonable after being on the market for a year before I get there. But you know, most would have been reasonable to begin with. I'm amazed how many times they have never even seen a CMA. They just said this is what we want and the agent said OK. Or the agent recommended a higher price than the sellers thought was possible but since the agent said it, they agreed. Sellers want the truth. They're not stupid and most know what their house is worth. They just need a strong lister to hammer it home to them.

Hi Debbie, Welcome aboard. You're going to love this place. My blog is designed to help folks in their business so if it will help have a read.

Kelly, Now you got TLW all excited!!! Keep at it now and you WILL get business. So get up tomorrow and do it again..

BB- I too call expired listings every day. It works if YOU do. Thanks for the encouragement and the sample letter.

BB,

I know I told you this already but your expired listing letter RULES!!! I agree with you 100% :)

I think you do these just so you can smoke in the house........ LOL

BB - that video is a HOOT!! One ninety nine ninety nine,.......just like those used --- dealers on TV. Adios!!

You are so cool to share your expired letter. I used to faithfully work expireds and got listings that way, too. At some point, and I don't know quite when, I stopped doing them. But I WILL get back into that habit again. I always did mine first thing in the morning, too.

Ann

Hi Ann, The video was fun to make. I think we did that one about 2 months ago but thought it went well with this post. It's easy to stop doing things if we don't make them a a habit. That's why I force myself to do it whether I want to or not. What's been happening lately is they get my letter then log on and check out my blog. Then they call and just ask me to come over and place their home on the market. I LOVE blog business. They don't get any easier than that.

Hi Fran, I hope you have been doing well. Do you think Bertha could beat Hillary? How did you know about the smoking? It's a nasty habit and I really need to quit.

Thanks Suzanne, Have you been getting some business from it? I like it because it's so simple. I'm a simple guy and need simple stuff.

Dan, I can't do the calling thing. I tried it years ago and just didn't like it. Kind of strange to because I'm very very good on the phone. It juts seems like to much work these days with the no call list. But if it works for you them certainly keep at it. All markets are different.

BT,

Very,very good.

Like you I`ve made a living on expired and FSBO`s...

Love the vids....

Hi Bryant shhhh don't tell all the secrets. I get my expireds ready by 8am everymorning.

I hear ya, I hear ya. I hadn't read your 100th posts so I copied the letter and printed. Do you still do 45 day unconditional listings ? I do unconditional listings but not for 45 days. Has that changed since last year when you wrote the letter ?

Sounds like a great plan to me. Years ago I used to do this and it does work. Tomorrow I will start it again. Thanks for the reminder.

Bryant thanks for the post. I am going to give it a try and see how it goes.

BB- I don't think its your letter that gets your business- its your tasteful jewelry! Gotta love a guy with bling. Where did you get that pinky ring from??

It'll work. Back in the oh so olden days, I was the only agent in my office to send out real letters to my farm area and expireds. They worked.

Everyone else telephoned. I love the written word.

Okay...Lenn and BB...send the buyer's my way...you guys do the listings. hehe.

And BB...you tell my cousin Julio he better straighten up his act ...caught in the act ....again.

Those so much for the great idea. A few months ago I contacted a owner where the listing expired and since I had tried to show her home when it was listed (tried is the key word, since there was no key in the lockbox) she remembered me and then listed with me. We got her home priced right and it was sold within a month.

I have tried to contact the expireds in my farm area and didn't see anything come of it so I gave up. I so need to try it again. Thanks for giving me the motivation and providing the letter. It will help tremendously..

Loved your video. LOL!!!

Bryant- You and us both! I love expireds as you already know because I write a lot about marketing the expired niche. We are listers. You are right, the power is in the listings. We get our listings by #1 Working Expireds, #2. Referrals and #3 my blog and website! That is it, that is all. It works. But you must be committed to it. Because of our market our letter has to be a bit different than yours. We just revamped our expired letter to reflect our market . Before they all would call and we had to turn down the over priced ones. Now, since we did this revamped letter, WoW, we only get calls from the ones that have to sell in this market. We love it. And with the high end market it is even more important to get the price right. I have such a passion for going after expireds! We NEVER call them, they call us, and you forgot to mention in your post that you also, as we do, list many of them through the phone, email and fax! It is the way to go! Loving life... Katerina

Missy, I do still do 45 day listings. Most of my sellers won't let me though. When I mention it they want to list longer. That's a good thing.

John, Go for it! It will work.

Kay, Glad I could re motivate you!

Rebecca, You know how that secret thing works I'm sure. Rarely do folks actually follow through. I hope they do but most don't.

Scott, I know you do this stuff. You know the last time I posted this video someone sent me an email asking why I was picking on you. In all honesty it never even entered my mind. It was a parody based on top producers that don't answer their phone. I never script these things out and just start talking. When I got that email though I was hoping you didn't see this as picking on your "List for Less" company. I would NEVER do that. I hadn't thought about it again until you just commented. I'm a fan of all business models.

BB - Funny Video! I like your expired letter. There has not been many expireds in my market over the years but when there was one that I really wanted I just picked up the phone and called. There are more entering the market now. I am going to make a letter like yours and start using it. This was a good call to action.

Dear Bryant,

Thank you! You nailed it. I keep telling all the new agents that consistency is key. Just do it! It's a numbers game, and the numbers are only in your favor if you keep playing them. Good job! I will forward your blog to all my agents and talk about it at the next sales meeting.

Thanks for always giving us great advice! Much appreciated!

Hi Katerina, I knew you'd like this one. I'm sending out a listing tomorrow via fed/ex. Listed over the phone this morning. You know it seems like the bulk of my listings from expireds are absentee owners. I wonder if that's because most folks are knocking on doors or trying to call after the sellers have already moved. Does that happen to you as well?

Stacy, I can't stress enough how important it is to stick with it. Not just expired listings but whatever marketing you are doing. This is the one area where most folks fail. They quit too soon. It takes a lot of time for marketing to kick in.

WooHoo, Julio says Aloha! I'm actually getting ready to start heavily soliciting buyers. I'm going to have to hire me some BAs to take care of all the business I'm going to get. I hope:)

Lenn, I'm with you. And It's so much easier to just pop a letter in the mail. I like easy.

Lisa, the ring isn't part of the character. I wear it everyday! OK maybe NOT:)

Awww....thanks so much for the great post! You are numero uno, that's right, numero uno, riding through Poinciana in the waxed Benz LOL LOL The video was so funny!!! Seriously though, thanks for the helpful tips and keep up the great work!!

OK bedtime. I'll be back.

Bryant, you know I think you are 'da man' on this topic. And I think you know I use a variation of your expired letters. This is awesome.

Funny, I've been focusing on expired listings, although now I know how to do it better. Funny, my sales manager just told me they were a waste of time, to concentrate on FSBO's. I don't think they're a waste of time....appreciate your letter.

Thanks for the post. I am going to give it a try during the coming month and see how it goes. LOL!!! Loved your video.

Mohamed- I am going to help Bryant out here since he retired for the evening. You must give your expired program a year. In a month you will not see the results you want. It takes time and consistency. It works but you must be determined to make it work. We do our expired mailings every single morning except Sundays. Nothing comes before that in business. Katerina

BB,

I have thick skin...:)I never took it to mean anything...As i mentioned I love watching your vids. They are great...

Peace..

BB - Thanks for sharing your letter. That's a great idea and I'm sure it's successful - if ya don't give up.

And that video.......it's not even Friday and you've sent me into a fit of laughter! Thanks for keeping life light and business on track. :)

I'm so proud. I can say I blog with "Numero Uno". And how ironic. Since I'm a multi-million dollar producer, I've been hanging out with Ivanka.

BB,
Thanks for sharing the letter with us again. The key (like you said) is to keep at it. Too many times we see agents give up because they don't get listings every time they send letters.

Good for you! I know I'd be right there saying...hey...me if I lived there! I'm numero uno for BA's!

Bryant, thanks for sharing your letter. Great video! This is a bookmark post!

I agree that a Buyers Market is the best time to establish yourself as a listing expert. Expireds are the gold of our business.

Another great reminder, when we start to relax and rest on our laurels, that's when we falter. Thanks for the kick in the butt.

Bryant,

I have been thinking about starting an expired program and then you post about it. Thanks for all the tips - I need to get started working on that letter.

Love the video! You're a character! Thanks for sharing your technique in acquiring new listings from expired listings!

I can't wait for the release of the first single and music vide from "Killa B"! There isn't always a lot of crossover between the residentialworld and my large scale commercial property world but here there is - former listings, especially of the larger names in the business, is one of the primary sources of our off market deals. We don't want the listings, just the pocket listings, so this is always something I pay attention to, though for my world that requires a phone call, not a letter. Keep writing letters, and contracts, BB.

Bryant

I have always prospected expireds. I read your 100th post and liked the letter so I switched my prospecting to it. I had my first listing after around 75 letters. I did check to see if they were relisted but now I'm just going to hit them all. I have been a REALTOR for 16 years but you never stop learning. Thanks for the great advice.

You look FABULOUS in that outfit (though I'd ditch the gold chain unless you open the shirt and show us some just hair with it). You look GREAT! That one's ready for TV!

I'm wondering if TLW would come all the way to Seattle to shoot me if I steal it.

OCT

2007

Bryant, love the post. I didn't read all the comments but the envelope you use--is it just a basic envelope with handwritten addresses? Regular stamp or something else? Or, does it not matter. I am in the Phoenix market and we have about 60,000 active listings, probably 40-70 expire each day. A lot of homes are vacant--I'm assuming based on what I read just mail to everyone and stay consistent?

I was following a program of a letter a day for 3 days to the same homeowner. What a drag!

I appreciate your willingness to share, and hope to hear from you.

Your approach is nice and simple and consistent. Thanks for sharing.

BB, thanks so much for sharing! I now have the courage to attack those expireds. :-) Your video really did make me laugh out loud! It's funny how the public thinks that a person who is merely a "million dollar producer" actually pockets a million dollars. Too funny!

Bryant,

Excellent Post! I enjoy reading your blog since you have so much information packed into them. Thanks for sharing!

Dave

Bryant - That video is hysterical!!! What a great way to start off my day. Thanks for the great info and the laughs.

You Da Bomb! You always make me laugh with your original style and perspective. The Pimp of Real Estate! LOL

Bryant,

Thank you I could not stop laughing. I think you should go into infomercials. By the way looks like a great stick you had. Not one ash fell while doing the video.

I haven't worked expired listings for some time, because there are so many....The other day we had just under 500...Yes and it was all price....I get so tired of turning away listings, because of price only to hear back from them in 6 months in worse shape and very desperate. Desperate clients are killing me right now any advice on that Bryant.

LOL....love the video. I wonder how many people do that and lose listings?

Hey you multi million dollar lister! Half of my office is standing around my computer laughing themselves silly, and they're all about to go sign onto Active Rain. This is a hoot.

Nice touch, I like the chains and booze on the desk, was that shot at Johhnies Pool Hall on 2nd Ave??

I have told you before that you are the reason I came to AR, and I have read all of your posts. Yeah, I am a Broker Bryant Fan.... When I become a broker, I think your stuff will be required reading for newbies. Good Job,....Mike Norvell Sr

Well hello everyone. Sorry it took me so long to get back here. Bust day today listing those expired listings.

I actually had a builder call me that had received one of my letters who has several homes he wants to talk to me about. I think he wants to much for them but we'll see.

Let me answer the questions that were asked. First I just use a standard #10 envelope that has my company name and address printed on them. The address for the owners I personalize and hand write. If I can't find them in the tax records I just write Homeowner and mail it to the property address.

The reason I don't do any follow up is that I'm just playing the numbers so I want to keep it simple. I have enough expired listings in my market that I easily mail out a few hundred letters a month and usually get 3 or 4 good listings from it. It make take 10 to 15 responses from sellers to find 3 or 4 that I can price right. Some months I get more some months I don't get any. I don't spend time tracking it. I just send out letters and take listings. I don't even keep a record of who I've mailed to. Since I don't follow up it doesn't really matter.

Brandon specifically asked about desperate clients. Unfortunately, that is a sign of the times. I talk to many sellers I just can't help. It's unfortunate but what can you do? That is one of the reasons to get your phone ringing. It makes it easier when you can turn down listings knowing you will have several more sellers call you tomorrow. No matter how much we want to help everyone it's just not possible. I do have a relationship with an Attorney where I can refer folks to if they are in a foreclosure situation. And if you don't want to handle short sales, as I don't, it wouldn't hurt to have another agent that specializes in them to refer folks too as well. I do however always spend time talking with them and giving them any advice I can. I've made some long lasting relationships by doing that and I truly do care, it's just I'm not always the one that can help but I can give them some direction.

A few of you have sent me emails asking questions I hope I got to them all, if not, always feel free to send me an email. I'm pretty quick at responding just don't spam me:)

I must say, you guys really are supportive and there are some mighty kinds words up there. You know who you are and I thank you.

My business right now is a constant battle and it feel good to come in here and know that I have helped someone in their business. Just remember when Christmas times rolls around I wear JUMBO!!!

Thank you Bryant. I'm going to give it a whirl. Gina Gulliford

Second agent is good but third agent is better.. by then most are ready to get serious..

We all need to be re-reminded of the basics from time to time.... thanks

OCT

2007

This is a GREAT post, I am subscribing to your blog because you have some great ideas for marketing! your videos are great!

Bryant,

I missed the video when I read your blog. I checked it this time around and it is hilarious! Very nicely done and thanks for the laughter. Regarding the expireds, how many zipcodes or cities do you target? Do you mostly send out letters in envelopes or have you also tried sending out postcards?

Dave

Ok Bryant. You got ma all fired up. Tomorrow I'm starting and I'm going for a year. I'll report my results by quarter and see how it goes. You're the bomb (that's a good thing).

Hey guys, Glad this pots got you guys motivated.

Fran, DO keep me updated. I had a young lady a few weeks ago that got 3 listings off her first week of letters.

Dave, I did use post cards but not for expired listings. I've actually backed off on post card mailers this year. Last year I was sending out 3,000 to 4,000 a month. They were just listed and just sold but I mailed out 500 each time. I cut the cost when the market slowed. I was spending close to 2k a month on them. Too much for this market. My market area is 2 zip code. One large PUD of 68,000 people.

Well thanks you John.

Hey Ralph, Good to see you.

Go for it Gina. It WILL work.

THansk for stoppping by Kaye. I hope all is well with you.

I'm definitely wanting to start the EXPIRED business. Here's what I found out:

When I cancelled my client's listing a month ago (my license sponsored by a broker then), my client told me that the next day or two, she received 4 letters from agents asking her to list with them.

That made me think, so what would make my letter any "special" that would make them want to even pick up the phone to call me?

I also had thoughts about mailing those letters only 1 0r 2 weeks after it expires to see if the agent was actually trying to get the listing on a fresh start.

I know I'm not doing any good if I just sit here and think but if Broker Bryant or anyone can share some thoughts, that'd be awesome......

BB - Your videography skills are excellent. I couldn't quite make out if you were saying "million" or "billion" dollar producer. Thanks for the letter and fabulous entertainment!

That's the dumbest thing I've ever seen. No wonder realtors have the reputation they have.

Terry, you are entitled to your opinion but actually our reputation is good, so I suggest you cool off--and get a sense of humor!

Terry, Come on man! How can you not find humor in that? My sellers loved it!! But hey thanks for stopping by. By the way click on my sidebar and watch the last video of me selling leads. Maybe that one will do it for you.

Thanks for the back up Blair. Our jobs can be fun. My sellers are under a lot of stress right now with the way the market has changed and they depend on me not only to get the job done but to keep them focused. Humor helps with that.

Loreena, It really depends on your market. Try it different ways and see what works best. It also helps me that my sellers see my stuff every where so when they see my name on an envelope they WILL open it. I have a huge presence in m y market and that certainly helps. I hope your new family is doing well.

Bryant- Yes, we get a lot of absentee owners call us from the expired package we send out. I think you are right that most agents just call or knock on doors. Here knocking on doors is not that easy as most areas are gated and the security will kick you out if they see you knocking on doors. That is the hard way to market to this group. Direct mail has always worked and always will. I read a great book by Perry Marshall who is like the king of pay per click for businesses and he says you must always direct mail even if you are in Internet marketing because you must have a plan B for your marketing. The US postal service will always be here and it will always work, people like to read personal mail and always will. Over 50% of our sellers are moved away and most out of the state to Georgia, Carolinas and Tennessee. Katerina

That's interesting Katerina, We built our business by "lickin and stickin". I have always been a fan of jumbo post cards but just stopped them this year because my return went way down. Plus there are so many expired listings available I don't need them right now. Must of my sellers are also moving out of state so even though I do get quite a few referrals, it's not as many as I would get if I were a BA. I do however list most of my listings when the new owner wants to sell in a few years. They rarely contact their REALTOR(R). My attitude is that once a buyer moves into one of my listings they become my buyers. They go on my mail list and I check in on them after closing to make sure everything is OK. In most cases their agent is long gone. The check is cashed and they're out of there:)

There's a reason there are so many direct mail companies, they work. It's just most folks don't give it enough time. Some things you just have to do forever.

BB - The videography is getting better all the time. Sort of reminded me of Kurt Russell in the movie "Used Cars", did you say "million" or "billion" dollar producer. Thanks for the entertainment, oh yeah and the letter, too!

Hey Kevin, I was wondering who that was that commented earlier. Thanks for coming back. I said "Million dollar producer". TLW had a difficult time filming this one. We both kept cracking up. Plus I made myself sick smoking that darn cigar! I think it took us about 5 takes to get it right. Ran a little too long but we thought it was to good to edit.

Thank you for the post, I'm going to give this a try! Byt the way, the video is hilarious, love the gold accents!

I really don't know what the heck happened with that earlier comment. I'm glad to hear you're getting enjoyment out of it too. Only 5 takes, you're ready for Hollywood. Thanks!

BB/....have you and Bertha tried CHANITIX?

OCT

2007

Once again you are the man! I enjoy reading, learning, and applying all your knowledge! Thanks for all you time you give us!

Hi Fran, You miss Bertha don't you? She's on hiatus for about a month or so. She's at the spa working on her fat arse:)

Scot, Thanks for stopping by. Hope it helps.

Kevin, If I could figure how to get paid for making stupid videos I'd be a happy guy. Sounds like TV doesn't it?

Ana, It WILL work so get busy!! Now you know what to get Broker Bryant when Christmas rolls around:)

Think "Caveman".

I always think "AHHH There's that sexy beast!" Thanks again for sharing your knowledge.

OCT

2007

Mr. Bryant,I wish I didn't see your video. My ribs that was just getting better is now hurting me again from laughing. That was pretty funny - SERIOUSLY. I'll be sure to contact you if once I start doing my independent flicks for Hollywood soon. And like you said,don't put it on your do to list -Just do it. A lot of people put things in their to do list and don't do it. I am definitely going to do it. I usually put the expired listings in my www.lowesrealtorbenefits.com contact database. Thanks a lot sir. Great post.

OCT

2007

Bryant- That is so funny, great minds think alike! We just stopped our jumbo post card mailing campaign last year too! We refer many of our buyers out. I do keep a few, but only my friends and the ones that call me direct from my blog and are became my friends through reading my blog and they just ask me if I will work with them, so right now, I do. It is hard enough just to keep up with listings. We are like you, like to work from our computers at home and we refer the buyers because the time that it takes to get out there, the leg work, etc, I could have gotten another listing and the power is in the listing! Katerina

Hi Bryant,
What a hoot! You continue to educate us in the most entertaining way. Thanks.

Thanks Cynthia.

Katerina, It sounds like you and I work the same. Are we related?

Lanre, Call me anytime. I work cheap too:)

Mary Ann, I'm too sexy for my skin:)

Kevin, I LOVE the caveman guy. I haven't seen the show but I think they are about the best commercials ever made.

Thanks... I needed that.

OCT

2007

BB,

How large of an area geographically, do you send to? And approximate number of homes in it?

My MLS has 25 to 45 expireds a day spread over 4 counties. I have just narrowed it down to the areas that I want to serve. but might need to widen that out to get more business.

Thanks for the posts and videos!

HI Fred, Thanks for stopping by.

Jim, My market area is about 10,000 houses with 68,000 people. I hit them all. I had 30 expireds today and will probably have a 100 ro so tomorrow with it being the end of the month. THe more the merrier. Just keep at it, that's the key.

NOV

2007

LOL....very funny video!!! I laugh so hard my eyes watered.

NOV

2007

I have ben readin your blogson woking woth expireds and just anted tt hank you for al the reat encourgement!!! the letter is great ded some of it to mine. Thanks Again

NOV

2007

Bryant!

You actually got me motivated to do expireds as well. But, so far nothing. Do you have a sample 2nd letter or even a 3rd letter? I love your first one and have been using it. What else can I do? I would just love to get one or two a month!

After seeing this blog a few months ago, I tried it, you got me all fired up! I was sending out quite a few! It took me a while to find you again here and this time I am not going to lose you because you make me laugh when I am down and I need this in this market!!!!

MAR

2008

Broker Bryant

Just wanted to tell you someone who doesn't belong to Active Rain emailed my your link today, you are one funny dude, and very popular keep up the good work.

APR

2008

Thanks for a great post, makes me feel better about my decision to send letters instead of calling expireds!

MAR

WOW thanks for this post. I was googling example letters and this came up!!!! Dang - should of went to AR first!!

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Bryant Tutas Broker/REALTOR(R) Tutas Towne Realty, Inc

Poinciana, FL

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Bryant Tutas-Tutas Towne Realty, Inc

Address: 628 Grand Canal Dr, Poinciana, Fl, 34759

Office Phone: (407) 870-9003

Cell Phone: (407) 873-2747

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