I'd be remiss if I didn't admit to not writing a monthly newsletter. As real estate professionals we get clients, become part of their family for a bit, develop a good, if not great repor, then fail to stay in touch with them. We get it drilled into our head, that's it much easier to market to current and past clients, than go out of our way to attract new ones. But I don't write one, and quite frankly, it's pretty stupid.
Newsletters have never been easier to send. Although some agents choose to use old fashioned mail to get the word out, the world of electronic communication makes monthly contact very easy and cost effective. There was never a good excuse to neglecting this communication, now there really isn't one. The question seems to be, what to include in a newsletter.
Most of the old real estate newsletters I read , seemingly contained things not related to, well; real estate. I'm not sure recipes are the best use of a real estate professionals communication. On the flip side, I wonder if any of you include current listings in your newsletter to your past clients- or do you prefer to do so on a list targeting to a certain portion of your database?
When I went to write an August newsletter, something funny happened. I included an article about our local sales numbers. I also decided to address the activity of our city council. As I went to grab my third topic, I realized that consistent blogging makes writing a newsletter pretty easy. After all, I was just grabbing some recent blog posts to complete this thing. Custom newsletter services charge $40 dollars a month to provide content to agents- some cost quite a bit more than that. For those of us who blog regularly, we really have no excuse to send out a monthly newsletter. This arduous task that I avoided in the past, was completed in less than 20 minutes.
Now that I've decided to join the world of better communication, this newsletter writing should be pretty easy. All of our blog posts are archived, and we have plenty of contributing authors at our disposal. My clients might read a newsletter, or might just ignore it, but at least it will be sent.
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