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FSBOs

By Evelyn Broxterman

Real Estate Agent with Keller Williams Realty

October 22, 2007 12:44 PM

I am trying to target FSBOs, but don't want to do what probably all other agents are doing. Does anyone have a "unique" approach they would like to share? I am not comfortable misleading the Sellers, nor do I want to pretend I have a Buyer. I guess being honest ist the best way, but how do you get your foot in the door? I have an appointment tomorrow and will be bringing my CMA, my presentation, but don't know how to bring up that I want to list and sell their home. Any ideas would be greatly appreciated! Thanks so much!

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Vicky Poe

Good Ole Rocky Top - Crossville, TN

Realtor/ Auctioneer

Sellers care about you selling their house. Talk about how you are going to market their house.

Oct 22, 2007 12:52 PM

Rob Arnold

Sand Dollar Realty Group, Inc. - Altamonte Springs, FL

Metro Orlando Full Service - Investor Friendly & F

Offer a different marketing plan. You need to stand out from other agents in order to get the listing. You also need a different marketing plan in order to get it sold. Nobody gets paid unless you get to a closing anyway.

Oct 22, 2007 12:54 PM

Randy "Lazarus" McAtee

Lazarus Realty - Fresno, CA

Owner/Broker, Lazarus Realty, Fresno California

ASK FOR THE BUSINESS!

if you want to be unique - you could ride up to their door on a unicycle.

Oct 22, 2007 01:07 PM

Craig Smith

Re/Max Achievers - Frederick, MD

Frederick MD Real Estate

First touch on the points of why they need an agents help (i.e. MLS, proper exposure, knowledge of contracts/laws, etc...) Next show them why they need you.

Try not to sell yourself too hard at first, they were not using an agent in the the first place because of any number of reasons. Become their friend first and offer help to them even if they aren't ready to use an agent yet. Give them things of value. A couple comps, an open house form or even a directional signs to borrow, a lead base home pamphlet, etc... When a FSBO can't sell and is ready for an agent they will come to you.

Oct 22, 2007 01:08 PM

Bobby Carroll

Jaclyn Smith Properties - Clayton, NC

Clayton NC New Home Happiness Coordinator

I agree with Craig. Why not offer to educate the prospect and provide free advice. Befriend the prospect and show your value as an area expert without hard selling them.

Oct 22, 2007 01:54 PM

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