With all of the fuss about SEO (Search Engine Optimization) and SERP (Search Engine Results Page) one would come to believe that good placement is the truest measure of Internet success.
But “getting ‘em there” is only part of the formula. Because if voracious web searchers don’t find what they are looking for within five seconds after loading a webpage they will “bounce” back to the results page.
The days of keyword stuffing and phrase packing are over. Even the best SEO must be accompanied by good and USEFUL content.
The abundant proliferation of meaningful information has grown exponentially over the last few years, and few will linger for a time consuming process of extracting precious facts from tons of raw ore.
Even if the bait is taken, you have to hook ‘em. And many a snagged lunker has been lost due to poor execution.
Forget the smoke and mirrors.
Content rules the day.