Special offer

Social Media Compliance For Agents

By
Real Estate Agent with RE/MAX Advantage

 

 

 

Yesterday I attended the annual update course that is required for the state of Colorado. This class goes over all the new changes for the year. The changes covered are things like contracts, lead based paint rules, rules for property management, etc...

One new rule that came out was in regards to social media. The instructor said that this is really getting looked at and they are cracking down on people. Here is the new rule...IF you have a site where you engage in social media as a real estate agent, you must have on that site the name of the brokerage that you work for AND it must state that you are licensed.

 I guess this rule is pretty important because from a 4 hour class, it was one of  the questions on the quiz at the end of class.

 

This would pertain to any Facebook business pages, LinkedIn, Twitter, etc... Any social media where you are promoting your business.

The instructor didn't say what the penalties were for not listing these 2 items. I just thought I would get the word out so everyone can make sure they are in compliance with the new rule.

(I am not sure if this is just a Colorado rule or a national one. If anyone knows- let me know).

 

 

Posted by

**********************************************************************************************

Kristi DeFazio is a Realtor in Colorado Springs

Call for a free market analysis of  your home or set up a listing search with a webpage, tailored to meet your needs.

If you are looking to buy or sell real estate in Colorado Springs or the surrounding areas, give Kristi a call today.

Kristi DeFazio

RE/MAX Advantage

719-459-5468

kristidefazio@remax.net

Search for Homes in Colorado Springs

More about Kristi DeFazio

Vickie Nagy
Coldwell Banker Residential Real Estate - Palm Springs, CA
Vickie Jean the Palm Springs Condo Queen

In California we use terms like CA DRE#01363932; that gives my state of licensing as well as my licensing number.

Aug 25, 2011 04:10 AM
Ann Nguyen
eXp Realty of California, Inc. - Truckee, CA
Lake Tahoe Truckee Homes For Sale

Kristi,

This is a good reminder since we are all learning about how to adopt social media right now. 

Aug 25, 2011 04:13 AM
Kristi DeFazio
RE/MAX Advantage - Colorado Springs, CO
Colorado Springs Rea lEstate 719-459-5468

Vickie- Is it required for you on forms of social media such as Facebook business pages? This was new to me.

Aug 25, 2011 04:13 AM
Cindy Edwards
RE/MAX Checkmate - Johnson City, TN
CRS, GRI, PMN - Northeast Tennessee 423-677-6677

This is true for Tennessee as well.  It is brought up at every training we have. and people still ignore this rule!

Aug 25, 2011 04:14 AM
John Souerbry
Cordon Real Estate - Fairfield, CA
Homes, Land & Investments

A couple years ago California broker regulations were updated to require our broker and license information on all forms of marketing with very few exceptions (don't have to put license number on yard signs... yet).  Safest way to comply with online stuff is to put the info in the footer on every page.

Aug 25, 2011 04:16 AM
Donna Harris
Donna Homes, powered by JPAR - TexasRealEstateMediationServices.com - Austin, TX
Realtor,Mediator,Ombudsman,Property Tax Arbitrator

I don't say "licensed" but I say "REALTOR®" after my name, and you must be licensed to be a member, so I feel that's good enough. I've never heard in any class here that you have to use the word licensed.

Aug 25, 2011 04:18 AM
Kristi DeFazio
RE/MAX Advantage - Colorado Springs, CO
Colorado Springs Rea lEstate 719-459-5468

Donna- That makes sense. THe instructor said it must say licensed...

Aug 25, 2011 04:30 AM
Leslie Prest
Leslie Prest, Prest Realty, Sales and Rentals in Payson, AZ - Payson, AZ
Owner, Assoc. Broker, Prest Realty, Payson,

I find it hard to believe that anyone is really looking hard at anything. I see violations a lot, and no one seems to care.

Aug 25, 2011 06:34 AM
Georgie Hunter R(S) 58089
Hawai'i Life Real Estate Brokers - Haiku, HI
Maui Real Estate sales and lifestyle info

This is probably a national issue, or should be.  It all boils down to our code of ethics advertising rules.  We have to be transparent and let everyone know who and what we are.

Sep 26, 2011 09:23 AM