The other day or last week one of my Loan Officers inspired the post http://activerain.com/blogsview/234089/-I-don-tand today as I was stuffing the last of 400 envelopes that I am mailing out to refinance prospects I got to thinking about that conversation again. It does not matter if you are a Realtor, Home Stager, Home Inspection or a Mortgage Professional; we are ALL SALES PEOPLE, we market our services to our target markets.
So the question is What Type of Sales Person Are YOU???
Are you the retail, fast food type of sales person? The one that sits and waits for the phone to ring or for the client to FIND YOU? Are you content to take the money and just barely get by? In a busy and active market, you can make a living this way, MAYBE. This type of sales person is crying the SLOW MARKET BLUES. What few listings they have are probably over priced and what few buyers they trip over are probably not qualified. The sad thing about this type is that they might be really good at what they do, but the lack the true motivation to succeed. This type of person gets lazy.
Maybe you are the sales person that can not say no to any one or any thing. You are being pulled in 30 different directions and there is never enough time in the day to do it ALL. Your marketing plan is hit and miss and is your business. I call this the feast or famine marketing approach. When you have clients you don't have the time to market and there is no rhyme or reason to your marketing. You take all the seminars on how to improve your business, but it doesn't click on a consistent basis. Your peers think you are successful, but maybe a little stressed out. This sales person is always looking for some way to stream line their life and world.
Or are you the sales person that has set your goals and written your business plan. Do you work your plan? Are you prospecting even when you are so busy that you can't see the bottom of the paper stack on your desk? Are you the one sales person in your office that every one looks at and can not figure out how you do it? They think it is so easy for you, I mean after all you have been doing this FOREVER. You have figured out a marketing plan as part of your overall business and LIFE plan and the beautiful thing is that after you set up your business and market plan and you started doing it, IT IS EASY. You have the free time to pursue extra activities that you have a passion for and yet still have enough time in your day to take care of your existing clients, network with other professionals, prospect to your target market and maybe even mentor a rookie in your field.
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