Dominos is a Social Media Powerhouse

                            Dominos is a Social Media Powerhouse

Okay so I've been talking about how to intergrate a social media campaign for your business for some time now. The size of your business really doesn't matter all that much when deciding whether or not to embark on a social media campaign, the answer large or small should always, yes, get started. It is really important however that you think things through, and make sure you follow some important preliminary steps before starting your campaign. Always make "listening" your first step. Spend the time to listen and hear what your target audience is saying, and what is important to them.

Dominos Pizza has been doing a lot of listening over the last few years. Their new campaigns aimed at honesty and openness are awesome. However this isn't something that just came about. Back in 2009 Dominos went through what could have been a business ending PR disaster, but the CEO of Dominos showed then that he understood the power of social media. When two employees put out a video on Youtube doing some disgusting things to the pizzas that were going out to consumers the PR disaster began. The situation was extremely bad for Dominos and the potential for complete disaster loomed over the pizza giant. However, President and CEO Patrick Doyle put his own PR and social media skills to work, and put them to work quickly I might add. Doyle's own Youtube offering was a sincere apology to the public as well as a thank you to the "online community" for alerting the company of the original video. The outcome was a huge win for Dominos, and Mr. Doyle it seems has clearly embraced and understands the power that the social media community wields.

Recently Dominos launched  the our pizza's suck campaign, admitting that their product was not what it could be and they vowed to change that. They made it clear that they were going to change things and put out as fine a product that they could. That campaign was very successful and well received by the public. Dominos has launched a new campaign entitled the "tracker" in which customers can track their order from phone call to delivery and know which particular employee has handled each stage of the journey. They have even taken it a step further and will be posting the comments received, good, bad, or indifferent, complete with pictures on a 4.630 square foot billboard on Times Square. That means that roughly 500,000 people daily will be seeing the results. Pretty bold, is is not. While other companies have had difficulty when allowing comments, think back to the GM campaign for their SUV that the environmental world destroyed, but that's another story. Personally, after seeing how Dominos has clearly pr oven that it understands how to best utilize social media, I feel confident that the campaign will end with success.

Whats important here is that Dominos has demonstrated that they clearly understand the power of a well put together social media campaign. They are a good example to emulate when wanting to see "how it's done". Read any reputable book on how to successfully use social media in the business world, and you will understand that Dominos "Gets It". I have become a huge fan of Dominos not simply because I completely admire their grasp of social media concepts, but they are doing what they say are going to do. They have greatly improved their product, and they have shown that they are commited to making the publics experience when dealing with Dominos a positive one.  I am looking forward to following the future social media campaigns that Dominos cooks up, they are a pleasure to witness.